Barbara BRIERS

Barbara BRIERS
Associate Professor
Ph.D., Sales and Marketing, Marketing - KU Leuven
Track: Marketing
Education
  • 2006 : Ph.D., Sales and Marketing, Marketing, KU Leuven, Belgium
Professional Experiences
Academic Experience
  • 2021 - present, Professor, IÉSEG School of Management, , France
  • 2019 - present, Associate Professor, Ghent University, Ghent, Belgium
  • 2015 - 2021, Associate Professor, Vlerick Business School, Gent, Belgium
  • 2009 - 2015, Assistant-Associate Professor, Tilburg University, Tilburg, Netherlands
  • 2006 - 2009, Assistant Professor, HEC Paris Business School, Paris, France
  • 2002 - 2006, Researcher, KU Leuven, Leuven, Belgium
  • 1998 - 2001, Researcher, KU Leuven, Leuven, Belgium
Professional Experience :
  • 2001 - 2001, Data Analyst, Rogil Field Research, Lubbeek, Belgium
Scientific prizes and Awards
Awards
  • 2019 : Best Researcher of the School in 2018, Vlerick Business School
  • 2013 : Best paper award, Tilburg University
  • 2010 : Finalist for the IJRM Best Paper Award 2010, Tilburg University
  • 2008 : The best working paper, HEC Paris Business School
Research fields
  • Marketing
  • Consumer Behavior
  • Food Consumption
  • Status Consumption
  • Social Influence
  • Human-Bot Interaction
  • Sustainable Behavior
Teaching
Grande Ecole Program:
  • Nudge marketing
  • Market research
  • Consumer behavior