Barbara BRIERS

Barbara BRIERS
Associate Professor
Ph.D. in Sales and Marketing - KU Leuven
Track: Marketing
Education
  • 2006 : Ph.D. in Sales and Marketing, KU Leuven, Belgium
Professional Experiences
Academic Experience
  • 2021 - present, Professor, IÉSEG School of Management, , France
  • 2019 - present, Associate Professor, Ghent University, Ghent, Belgium
  • 2015 - 2021, Associate Professor, Vlerick Business School, Gent, Belgium
  • 2009 - 2015, Assistant-Associate Professor, Tilburg University, Tilburg, Netherlands
  • 2006 - 2009, Assistant Professor, HEC Paris Business School, Paris, France
  • 2002 - 2006, Researcher, KU Leuven, Leuven, Belgium
  • 1998 - 2001, Researcher, KU Leuven, Leuven, Belgium
Professional Experience :
  • 2001 - 2001, Data Analyst, Rogil Field Research, Lubbeek, Belgium
Scientific prizes and Awards
Awards
  • 2019 : Best Researcher of the School in 2018, Vlerick Business School
  • 2013 : Best paper award, Tilburg University
  • 2010 : Finalist for the IJRM Best Paper Award 2010, Tilburg University
  • 2008 : The best working paper, HEC Paris Business School
Published Papers in Refereed Journals
  • Chan E., Briers B., (2019). It’s the End of the Competition: When Social Comparison Is Not Always Motivating for Goal Achievement, Journal of Consumer Research, 46 (2) 351-370.
  • Laporte S., Briers B., (2019). Similarity as a Double-Edged Sword: The Positive and Negative Effects of Showcasing Similar Previous Winners on Perceived Likelihood of Winning in Sweepstakes, Journal of Consumer Research, 45 (6) 1331-1349.
  • Briers B., Laporte S., (2013). A Wallet Full of Calories: The Effect of Financial Dissatisfaction on the Desire for Food Energy, Journal of Marketing Research, 50 (6) 767-781.
Show all
  • Pandelaere M., Briers B., Lembregts C., (2011). How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons, Journal of Consumer Research, 38 (2) 308-322.
  • Briers B., Pandelaere M., Warlop L., (2007). Adding exchange to charity: A reference price explanation, Journal of Economic Psychology, 28 (1) 15-30.
  • Briers B., Dewitte S., Van den Bergh J., (2006). E-zines Silence the Brand Detractors, Journal of Advertising Research, 46 (2) 199-208.
Peer Review Proceedings
  • Briers B., Huh Y. E., Chan E., Mukhopadhyay A., (2020), Intergenerational Effects of the Unhealthy = Taste Intuition on BMI: An Exploration of Food Practices and Outcomes, in: Intergenerational Effects of the Unhealthy = Taste Intuition on BMI: An Exploration of Food Practices and Outcomes North American Advances for Consumer Research, pp..
  • He X., Briers B., Warlop L., (2018), Use Language to Change People’s Mind: The Persuasive Power of Online Reviews, in: Use Language to Change People’s Mind: The Persuasive Power of Online Reviews Association for Consumer Research, pp.909-909.
Research fields
  • Marketing
  • Consumer Behavior
  • Food Consumption
  • Status Consumption
  • Social Influence
  • Human-Bot Interaction
  • Sustainable Behavior
Teaching
Grande Ecole Program:
  • Nudge marketing
  • Market research
  • Consumer behavior