Professor

Gwarlann DE KERVILER

Gwarlann DE KERVILER
Associate Professor
Ph.D. in Marketing - University of Paris Dauphine
Head of Department
Track: Marketing
LEM Member
Education
  • 2013 : Ph.D. in Marketing, University of Paris Dauphine, France
  • 2007 : MBA, Harvard Business School, USA
  • 1999 : MSc in Management, ESSEC Business School, France
Professional Experiences
Academic Experience
  • 2013 - present, Associate Professor, IÉSEG School of Management, , France
Professional Experience :
  • 2007 - 2008, C.R.M. Manager, Staples, Boston, Massachusetts, USA
  • 2003 - 2005, Senior Brand Manager, ELIOR Group, Paris, France
Published Papers in Refereed Journals
  • De Kerviler G., Rodriguez Carlos, (2019). Luxury brand experiences and relationship quality for millennials: the role of self-expansion, Journal of Business Research, XXX XXX.
  • De Kerviler G., Audrezet Alice, Guidry Moulard Julie, (2018). Authenticity under threat: when social media influencers need to go beyond self-presentation, Journal of Business Research, 0 0.
  • De Kerviler G., Demoulin N., Zidda P., (2016). Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers?, Journal of Retailing and Consumer Services, 31 334-344.
Show all
  • De Kerviler G., Butori R., (2015). Se considérer comme un client fidèle affecte-t-il l’évaluation des bénéfices reçus?, Recherche et Applications en Marketing, 30 (4) 4-24.
  • Ardelet C., Slavich B., De Kerviler G., (2015). Self-referencing narratives to predict consumers’ preferences in the luxury industry: a longitudinal study, Journal of Business Research, 68 (9) 2037–2044.
  • Pez V., Butori R., De Kerviler G., (2015). Because I'm worth it: The impact of given versus self-perceived status on preferential treatment efficiency, Journal of Business Research, 68 (12) 2477-2483.
Book Chapters
  • De Kerviler G., (2019), The Food gastronomy experience: A French perspective on food well-being, in: Food and Experiential Marketing: Pleasure, Wellbeing and Consumption.
  • De Kerviler G., (2017), La relation marque - blogueur de la génération Z, in: Comprendre et séduire la génération Z. Comportements de consommation et relations des post-millennials avec les marques.
Peer Review Proceedings
  • De Kerviler G., Perry Patsy, Bertrand Anne, Cohen Corrine, (2017), Special Session: Evolution of the Luxury Industry in a Digital World., in: In: Rossi P. (eds) Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer, pp.41.
  • De Kerviler G., Demoulin N., Zidda Pietro, (2017), Adoption of Proximity M-Payment Services: Perceived Value and Experience Effect , in: Rossi P. (eds) Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer, pp.275.
  • De Kerviler G., Audrezet Alice, (2017), Consumer Brand Relationship in the Age of Instagram, in: Rossi P. (eds) Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer, pp.939.
Research fields
  • Luxury Marketing
  • Fashion Management
  • Customer Relationship management
  • Mobile Marketing
Teaching
Executive MBA :
  • Brand management strategy
Grande Ecole Program:
  • Market research
  • Luxury marketing
International MBA :
  • Luxury marketing
MSc in Fashion management :
  • Marketing in fashion companies
IÉSEG