Associate Professor
Ph.D. in Applied Economic Sciences - Ghent University
Track: Marketing
LEM Member
  • 2013 : Ph.D. in Applied Economic Sciences, Ghent University, Belgium
  • 2009 : Applied Economic Sciences, Ghent University, Belgium
Scientific prizes and Awards
  • 2019 : Teaching Excellence Award (in Master program), IÉSEG School of Management
  • 2009 : Best Marketing Thesis, Ghent University
Published Papers in Refereed Journals
  • Boerman S., Tessitore T., Müller C., (2021). Long-term effects of brand placement disclosure on persuasion knowledge and brand responses, International Journal of Advertising, 40 (1) 1-23.
  • Charry Karine, Tessitore T., (2021). I Tweet, They Follow, and You Eat: The Number of Followers as a Social Nudge to Eat More Healthily, Social Science & Medicine, 269 (2021) 113595.
  • Tessitore T., Geuens Maggie, (2019). Arming consumers against product placement: A comparison of factual and evaluative educational interventions, Journal of Business Research, 95 38-48.
Show all
  • Vermeir I., Kazakova S., Tessitore T., Cauberghe V., Slabbinck H., (2014). Impact Of Flow On Recognition Of And Attitudes Toward In-Game Brand Placements: Brand Congruence And Placement Prominence As Moderators, International Journal of Advertising, 33 (4) 785-810.
  • Tessitore T., Pandelaere M., Van Kerckhove A., (2014). The Amazing Race to India: Prominence in Reality Television affects Destination Image and Travel Intentions, Tourism Management, 42 3-12.
  • Tessitore T., Geuens M., (2013). PP for 'Product Placement' or 'Puzzled Public'? The Effectiveness of Symbols as Warnings of Product Placement and the Moderating Role of Brand Recall, International Journal of Advertising, 32 (3) 419-442.
Book Chapters
  • Charry K., Tessitore T., (2016), Product placement, its supporters and detractors: A quest for balance, in: Handbook of Research on New Advertising Formats.
  • Adams L., Geuens M., Tessitore T., (2011), Kan een slank model hamburgers promoten?, in: Annuaire Marketing Jaarboek.
Peer Review Proceedings
  • Tessitore T., Van Kerckhove A., Geuens M., (2015), Starting off with an apology: Paving the way to consumer persuasion., in: Collaboration in Research European Marketing Academy (EMAC), pp..
  • Tessitore T., Geuens M., Pandelaere M., Cowley E., (2014), Suspicion is a Heavy Armor! A Mindset Account for the Carryover Effects of Suspicion on Unrelated Persuasion Attempts, in: Paradigm Shifts & Interactions European Marketing Academy (EMAC), pp..
  • Vermeir I., Kazakova S., Tessitore T., Cauberghe V., Slabbinck H., (2012), The impact of flow on memory and attitudes for in-game brand placements: The moderating role of brand congruence and placement prominence, in: ACR Conference Proceedings, Volume 40 Advances in Consumer Research, pp.868-869.
  • Tessitore T., Geuens M., (2012), Should you or could you? The effect of social influence in text warnings against product placement and the moderating role of self-monitoring, in: ACR Conference Proceedings, Volume 40 Advances in Consumer Research, pp.937-938.
  • Adams L., Geuens M., Tessitore T., (2010), Match-Up Effects Happen For A Reason: The Impact Of Activating Persuasion Knowledge On Endorser Effectiveness, in: ACR Conference Proceedings, Volume 38 Advances in Consumer Research, pp.583-584.
Research fields
  • Consumer Behavior
  • Consumer Psychology
  • Marketing communications
  • Public policy in marketing
Grande Ecole (Bachelor cycle) :
  • Marketing management
  • Advanced data analysis
Grande Ecole (Master cycle) :
  • Marketing communication
  • Marketing strategy
  • Contemporary marketing communication strategies
  • Business game
MSc in Digital Marketing and CRM :
  • Brand communications
Post graduate program :
  • Pricing in retailing