Professor

Tina TESSITORE

Tina TESSITORE
Assistant Professor
Ph.D. in Applied Economic Sciences - Ghent University
Track: Marketing
LEM Member
Education
  • 2013 : Ph.D. in Applied Economic Sciences, Ghent University, Belgium
  • 2009 : Applied Economic Sciences, Ghent University, Belgium
Published Papers in Refereed Journals
  • Tessitore T., Geuens Maggie, (2019). Arming consumers against product placement: A comparison of factual and evaluative educational interventions, Journal of Business Research, 95 38-48.
  • Tessitore T., Pandelaere M., Van Kerckhove A., (2014). The Amazing Race to India: Prominence in Reality Television affects Destination Image and Travel Intentions, Tourism Management, 42 3-12.
  • Vermeir I., Kazakova S., Tessitore T., Cauberghe V., Slabbinck H., (2014). Impact Of Flow On Recognition Of And Attitudes Toward In-Game Brand Placements: Brand Congruence And Placement Prominence As Moderators, International Journal of Advertising, 33 (4) 785-810.
Show all
  • Tessitore T., Geuens M., (2013). PP for 'Product Placement' or 'Puzzled Public'? The Effectiveness of Symbols as Warnings of Product Placement and the Moderating Role of Brand Recall, International Journal of Advertising, 32 (3) 419-442.
Book Chapters
  • Charry K., Tessitore T., (2016), Product placement, its supporters and detractors: A quest for balance, in: Handbook of Research on New Advertising Formats.
  • Adams L., Geuens M., Tessitore T., (2011), Kan een slank model hamburgers promoten?, in: Annuaire Marketing Jaarboek.
Peer Review Proceedings
  • Tessitore T., Van Kerckhove A., Geuens M., (2015), Starting off with an apology: Paving the way to consumer persuasion., in: Collaboration in Research European Marketing Academy (EMAC), pp..
  • Tessitore T., Geuens M., Pandelaere M., Cowley E., (2014), Suspicion is a Heavy Armor! A Mindset Account for the Carryover Effects of Suspicion on Unrelated Persuasion Attempts, in: Paradigm Shifts & Interactions European Marketing Academy (EMAC), pp..
  • Tessitore T., Geuens M., (2012), Should you or could you? The effect of social influence in text warnings against product placement and the moderating role of self-monitoring, in: ACR Conference Proceedings, Volume 40 Advances in Consumer Research, pp.937-938.
  • Vermeir I., Kazakova S., Tessitore T., Cauberghe V., Slabbinck H., (2012), The impact of flow on memory and attitudes for in-game brand placements: The moderating role of brand congruence and placement prominence, in: ACR Conference Proceedings, Volume 40 Advances in Consumer Research, pp.868-869.
  • Adams L., Geuens M., Tessitore T., (2010), Match-Up Effects Happen For A Reason: The Impact Of Activating Persuasion Knowledge On Endorser Effectiveness, in: ACR Conference Proceedings, Volume 38 Advances in Consumer Research, pp.583-584.
Research fields
  • Consumer Behavior
  • Consumer Psychology
  • Marketing communications
  • Public policy in marketing
Teaching
Grande Ecole Program:
  • Business game
  • Advanced data analysis
  • Contemporary marketing communication strategies
  • Marketing management
MSc in Digital Marketing and CRM :
  • Brand communications
IÉSEG