Professor

Catherine JANSSEN

Catherine JANSSEN
Assistant Professor
Ph.D. in Management Sciences - Louvain School of Management
Track: Marketing
LEM Member
Education
  • 2013 : Ph.D. in Management Sciences, Louvain School of Management, Belgium
  • 2008 : Master in Management, Louvain School of Management, Belgium
  • 2007 : Master in Communication (Public Relations and Organizational Communication), Université catholique de Louvain, Belgium
Professional Experiences
Academic Experience
  • 2013 - present, Assistant Professor, IÉSEG School of Management, , France
  • 2011 - 2012, Visiting Researcher, Baruch College, The City University of New York, New York, USA
  • 2010 - 2013, Researcher - ICM Doctoral Fellow, Université catholique de Louvain, Louvain-la-Neuve, Belgium
  • 2009 - 2010, Teaching and Research Assistant, Université catholique de Louvain, Louvain-la-Neuve, Belgium
  • 2008 - 2009, Research assistant, Université catholique de Louvain, Louvain-la-Neuve, Belgium
Published Papers in Refereed Journals
  • Janssen C., Vanhamme J. , Leblanc S. , (2017). Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury, Journal of Business Research, 77 167-174.
  • Janssen C., Swaen V., (2017). Inclure les publireportages aux outils de communication sur la responsabilité sociétale des entreprises , Gestion 2000, 2017/5 (34) 361-380.
  • Janssen C., Vanhamme J., (2015). Theoretical lenses for understanding the CSR-consumer paradox, Journal of Business Ethics, 130 (4) 775-787.
Show all
  • Vanhamme J., Swaen V., Berens G., Janssen C., (2015). Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility, Marketing Letters, 26 (4) 565-578.
  • Janssen C., Sen S., Bhattacharya C., (2015). Corporate crises in the age of corporate social responsibility, Business Horizons, 58 (2) 183-192.
  • Janssen C., Vanhamme J., Lindgreen A., Lefebvre C., (2014). The catch-22 of responsible luxury: Effects of luxury product characteristics on consumers' perception of fit with corporate social responsibility, Journal of Business Ethics, 119 (1) 45-57.
  • Janssen C., Chavagne S., Swaen V., (2009). L’exploitation de la responsabilité sociétale de l’entreprise dans la publicité télévisuelle, Reflets et perspectives de la vie économique, 48 (4) 51-59.
Research fields
  • Consumer behavior
  • Corporate communication
  • Corporate Social Responsibility
Teaching
Bachelor in International Business :
  • Perspectives on international business ethics
Grande Ecole Program:
  • Market research
  • Corporate social responsability & marketing
  • Advanced data analysis
  • Marketing research methodology
  • Corporate social responsibility and sustainability
IÉSEG