Professor

Romain CADARIO

Romain CADARIO
Assistant Professor
Ph.D., Management Sciences - University of Paris Dauphine
Track: Marketing
LEM Member
Education
  • 2014 : Ph.D., Management Sciences, University of Paris Dauphine, France
  • 2011 : M.S., Marketing and Strategy, University of Paris Dauphine, France
  • 2009 : B.S., Economics and Management, Ecole Normale Supérieure de Cachan, France
Professional Experiences
Academic Experience
  • 2015 - present, Assistant Professor of Marketing, IÉSEG School of Management, , France
  • 2014 - 2015, Post-Doctoral Fellow, ESSEC Business School, Cergy Pontoise, France
  • 2010 - 2014, Teaching Assistant, University of Paris Dauphine, ,
Published Papers in Refereed Journals
  • Cadario R., Chandon Pierre, (2019). Effectiveness or Consumer Acceptance? Tradeoffs in Selecting Healthy Eating Nudges , Food Policy, 85 1-6.
  • Rousselet Evelyne, Brial Bérangère , Cadario R., Béji-Bécheur Amina, (2018). Moral intensity, issue characteristics and ethical issue recognition in sales situations, Journal of Business Ethics, Online First 22 October 1-17.
  • Cadario R., Chandon Pierre, (2018). Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments, Marketing Science, .
Show all
  • Cadario R., Parguel B., Benoit-Moreau F., (2016). Is bigger always better? The unit effect in carbon emissions, International Journal of Research in Marketing, 33 (1) 204-207.
  • Cadario R., (2016). The impact of health claims and food deprivation levels on health risk perceptions of fast-food restaurants , Social Science & Medicine, 149 130-134.
  • Cadario R., (2015). The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic, Marketing Letters, 26 (4) 411-422.
  • Cadario R., Parguel B., (2014). Reconsidérer la discrétisation des variables quantitatives : vers une nouvelle analyse de modération dans la recherche expérimentale, Recherche et Applications en Marketing, 29 (4) 120-140.
Books
  • Cadario R., Butori R., Parguel B., (2017) Méthode experimentale: analyses de modératin et médiation, De Boeck Université,, Brussels.
Research fields
  • Consumer behavior
  • Healthy interventions
  • Food choices
  • Meta-analysis & experimental designs
  • Choice architecture & nudge
Teaching
Grande Ecole Program:
  • Market research
  • Advanced data analysis
  • Introduction to marketing
  • Nudge marketing
IÉSEG