Benjamin BOEUF

Benjamin BOEUF
Assistant Professor
Ph.D., Management Sciences, Marketing - HEC Montreal
Track: Marketing
LEM Member
  • 2015 : Ph.D., Management Sciences, Marketing, HEC Montreal, Canada
  • 2010 : Master, Management Sciences, Marketing, ESCP Europe, France
  • 2007 : Agregation, History and Geography, Geography, University of Paris-Nanterre La Défense, France
Professional Experiences
Academic Experience
  • 2017 - present, Assistant Professor, IÉSEG School of Management, , France
  • 2015 - 2017, Assistant Professor, Montpellier Business School, Montpellier, France
  • 2012 - 2015, Lecturer, HEC Montreal, Montreal, Canada
Scientific prizes and Awards
  • 2016 : Teaching excellence award, Montpellier Business School
Published Papers in Refereed Journals
  • Boeuf B., Carrillat François, d'Astous Alain, (2018). Interference effects in competitive sponsorship clutter, Psychology and Marketing, 35 968-979.
  • Boeuf B., (2017). The impact of death on consumer responses to celebrity endorser misbehavior, Psychology and Marketing, 34 (10) 917-930.
  • Boeuf B., Darveau Jessica, (2017). An ethical perspective on necro-advertising: the moderating effect of brand equity, Journal of Business Ethics, 155 (4) 1077-1099.
Show all
  • Boeuf B., Darveau Jessica, (2017). Posting from beyond the grave: an autopsy of consumer attitudes toward promotional communication in a posthumous context, International Journal of Research in Marketing, .
  • Boeuf B., Darveau Jessica, Legoux Renaud, (2014). Financing creativity: the crowdfunding as a new approach for theater projects, International Journal of Arts Management, 16 (3) 33-48.
  • Andreani Jean-Claude, Moulins Jean-Louis, Conchon Françoise, Pons Céline, Boeuf B., (2014). A protean approach of trust: the case of drugs, Décisions Marketing, 75 (3) 79-94.
  • Boeuf B., Sénécal Sylvain, (2013). Online international outshopping experience: proposition of a research model, Recherche et Applications en Marketing, 28 (3) 114-124.
Book Chapters
  • Boeuf B., Darveau Jessica, (2017), Don’t disturb the dead: consumers’ attitude toward promotional messages on post-mortem facebook pages, in: Advances in Advertising Research VIII.
Research field
  • Consumer Behavior