Bernadett KÖLES

Bernadett KÖLES
Associate Professor
Ph.D., Marketing and Consumer Behavior - Durham Business School
Academic Director
Track: Marketing
LEM Member
Education
  • 2020 : Ph.D., Marketing and Consumer Behavior, Durham Business School, United Kingdom
  • 2005 : Ed.D., Human Development and Psychology, Harvard University, USA
  • 2001 : Master, Human Development and Psychology, Harvard University, USA
  • 2000 : Bachelor of Science with Honors, Psychology, Indiana University Bloomington, USA
Professional Experiences
Academic Experience
  • 2020 - present, Academic director BIB Program, Paris, IÉSEG School of Management, , France
  • 2020 - present, Associate Professor, IÉSEG School of Management, , France
  • 2018 - 2020, Associate Dean for Teaching & Learning, ESC Rennes School of Business, Rennes, France
  • 2017 - 2020, Associate Professor, ESC Rennes School of Business, Rennes, France
  • 2014 - 2017, Senior Research Fellow, ISCTE-Instituto Universitário de Lisboa (ISCTE-IUL), Lisbon, Portugal
  • 2010 - 2013, Head of Research Center on Regulatory Innovation, Central European University, Budapest, Hungary
  • 2005 - 2013, Academic director of Undergraduate Programs, Central European University, Budapest, Hungary
  • 2002 - 2014, Professor, Central European University, Budapest, Hungary
Scientific prizes and Awards
Awards
  • 2012 : Central European Initiative Cooperation Fund, Central European University
  • 2012 : Google Research Award, Google
  • 2000 : HGSE award, Harvard University
  • 2000 : Jacob K. Javits Graduate Fellowship, United States Department of Education
Published Papers in Refereed Journals
  • Köles B., Husain R., Paul J., (2022). The role of brand experience, brand resonance and brand trust in luxury consumption, Journal of Retailing and Consumer Services, 66 (XX) XX.
  • Tsiotsou R. H., Köles B., Paul J., Correia Loureiro S. M., (2022). Theory generation from literature reviews: A methodological guidance, International Journal of Consumer Studies, 46 (5) 1505-1516.
  • Mishra R., Singh R. K., Köles B., (2020). Consumer decision-making in omnichannel retailing: Literature review and future research agenda, International Journal of Consumer Studies, 45 (2) 147-174.
Show all
  • Toth Z., Nieroda M. E., Köles B., (2020). Becoming a more attractive supplier by managing references – The case of small and medium-sized enterprises in a digitally enhanced business environment, Industrial Marketing Management, 84 (1) 312-327.
  • Boyd D. E., Köles B., (2019). Virtual reality and its impact on B2B marketing: A value-in-use perspective, Journal of Business Research, 100 (1) 590-598.
  • Boyd D. E., Köles B., (2019). An Introduction to the Special Issue “Virtual Reality in Marketing”: Definition, Theory and Practice, Journal of Business Research, 100 (1) 441-444.
  • Palusuk N., Köles B., Hasan R., (2019). ‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love, Journal of Marketing Management, 35 (1-2) 97-129.
  • Köles B., Wells V., Tadajewski M., (2018). Compensatory consumption and consumer compromises: a state-of-the-art review, Journal of Marketing Management, 34 (1-2) 96-133.
  • Nagy P., Köles B., (2014). My Avatar and Her Beloved Possessions: Characteristics of Attachment to Virtual Objects, Psychology and Marketing, 31 (12) 1122-1135.
Book Chapters
  • Plé L., Köles B., (2021), The Influence of Technology on Business School's Curricula: A Triple Crown Perspective, in: Teaching and Learning in Business School.
  • Köles B., Vörös T., (2011), Changes and Trends in Cross-Cultural Management Education: An Integrative Approach, in: Building Learning Experiences in a Changing World. Advances in Business Education and Training, vol 3..
Research fields
  • Consumer behavior
  • Branding
  • Consumer identity
  • Digital objects
  • Pedagogy
Teaching
Bachelor in International Business :
  • Fundamentals of marketing
  • Fundamentals of marketing
Grande Ecole (Bachelor cycle) :
  • Marketing management
Post graduate program :
  • Master thesis
  • Advanced marketing mix
  • Advanced marketing mix