Thomas Jean LECLERCQ

Thomas Jean LECLERCQ
Assistant Professor
Ph.D., Management Sciences, Marketing - Louvain School of Management - UCLouvain-Mons
Track Coordinator
Track: Marketing
LEM Member
  • 2017 : Ph.D., Management Sciences, Marketing, Louvain School of Management - UCLouvain-Mons, Belgium
Professional Experiences
Academic Experience
  • 2018 - present, Professor, IÉSEG School of Management, , France
  • 2017 - 2018, Lecturer, University of Namur and University of Notre Dame de la Paix, Namur, Belgium
  • 2017 - 2017, Lecturer, EDHEC Business School, Lille, France
  • 2012 - 2018, Teaching and Research Assistant, Louvain School of Management - UCLouvain-Mons, Mons-Louvain, Belgium
Scientific prizes and Awards
  • 2018 : Best Dissertation Award in Service Research Finalist, SERVSIG
  • 2017 : The Bob Johnston Best Paper Award, International Research Symposium on Service Excellence in Management
  • 2016 : Most Innovative Paper Award, Elsevier
  • 2016 : Most Promising Young Researcher Award, Association Française du Marketing
  • 2016 : Best Communication Award, Association Française du Marketing
Published Papers in Refereed Journals
  • Leclercq T. J., Poncin I., Hammedi W., Kullak Avreliane A., Linda Hollebeek L., (2020). When Gamification Backfires: The Impact of Perceived Justice on Online Community Contributions, Journal of Marketing Management, 36 (June) 1-54.
  • Leclercq T. J., Poncin I., Hammedi W., (2020). Opening the black box of gameful experience: Implications for gamification process design, Journal of Retailing and Consumer Services, 52 (january) 1-10.
  • Leclercq T., Hammedi Wafa, Poncin Ingrid, (2018). The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities, Journal of Interactive Marketing (formerly JDM), 44 82-101.
Show all
  • Leclercq T., Poncin Ingrid, Hammedi Wafa, (2017). The Engagement Process During Value Co- Creation: Gamification in New Product- Development Platforms, International Journal of Electronic Commerce, 21 (4) 454-488.
  • Hammedi Wafa, Leclercq T., van Riel Allard, (2017). The use of gamification mechanics to increase employee and user engagement in participative healthcare services, Journal of Service Management (formerly IJSIM), 28 (4) 640-661.
  • Poncin Ingrid, Garnier Marion, Ben Mimoun Mohammed, Leclercq T., (2017). Smart technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore, Technological Forecasting and Social Change, 124 320-331.
  • Leclercq T., Hammedi Wafa, Poncin Ingrid, (2016). Ten years of value cocreation: An integrative review, Recherche et Applications en Marketing, 31 (3) 26-60.
  • Leclercq T. J., Friedman Mike, (2015). Brand discrimination: an implicit measure of the strength of mental brand representations, PLOS ONE, 10 (3) 1-24.
Book Chapters
  • Leclercq T. J., Poncin I., Hammedi W., (2019), Customer Engagement: The Role of Gamification, in: Handbook of Research on Customer Engagement.
Research field
  • Marketing