Professor

Steven HOORNAERT

Steven HOORNAERT
Assistant Professor
Ph.D. in Marketing Analytics - Ghent University
Track: Marketing
LEM Member
Education
  • 2018 : Ph.D. in Marketing Analytics, Ghent University, Belgium
Professional Experiences
Academic Experience
  • 2019 - present, Affiliate Professor of Marketing, KU Leuven, Leuven, Belgium
  • 2018 - 2019, Affiliate Professor of Marketing, HEC Liège - Management School, University of Liège, Liège, Belgium
Published Papers in Refereed Journals
  • Viswanathan V., Malthouse E. C., Maslowska E., Hoornaert S., Van den Poel D., (2018). Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing, Journal of Service Management (formerly IJSIM), 29 (3) 378-398.
  • Hoornaert S., Ballings M., Malthouse E. C., Van den Poel D., (2017). Identifying New Product Ideas: Waiting for the Wisdom of the Crowd or Screening Ideas in Real Time, Journal of Product Innovation Management, 34 (5) 580-597.
Teaching
Grande Ecole Program:
  • Business game
  • Marketing management
  • Marketing strategy
MSc in Big Data Analytics for Business :
  • Big data tools 2
IÉSEG