2018 : Ph.D. in Marketing Analytics, Ghent University, Belgium
2019 - present, Affiliate Professor of Marketing, KU Leuven, Leuven, Belgium
2018 - 2019, Affiliate Professor of Marketing, HEC Liège - Management School, University of Liège, Liège, Belgium
Published Papers in Refereed Journals
Viswanathan V., Malthouse E. C., Maslowska E., Hoornaert S., Van den Poel D., (2018). Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing, Journal of Service Management (formerly IJSIM), 29 (3) 378-398.
Hoornaert S., Ballings M., Malthouse E. C., Van den Poel D., (2017). Identifying New Product Ideas: Waiting for the Wisdom of the Crowd or Screening Ideas in Real Time, Journal of Product Innovation Management, 34 (5) 580-597.