Assistant Professor
Ph.D., Management Sciences - HEC Lausanne
Track: Marketing
  • 2019 : Ph.D., Management Sciences, HEC Lausanne, Switzerland
  • 2011 : Master, Business Administration, HEC Paris Business School, France
Professional Experiences
Academic Experience
  • 2021 - present, Assistant Professor, IÉSEG School of Management, , France
  • 2019 - 2020, Postdoctoral Fellow, Northwestern University, Chicago, USA
Published Papers in Refereed Journals
  • Desmichel P., Ordabayeva N., Kocher B., (2020). What if diamonds did not last forever? Signaling status achievement through ephemeral versus iconic luxury goods, Organizational Behavior and Human Decision Processes, 158 (1) 49-65.
  • Desmichel P., Kocher B., (2020). Luxury Single- versus Multi-Brand Stores: The Effect of Consumers’ Hedonic Goals on Brand Comparisons, Journal of Retailing, 96 (2) 203-219.
Peer Review Proceedings
  • Desmichel P., Dubois D., Kocher B., (2019), Do Fighters Wear Prada? Consumer Dominance Orientation and Desire For Luxury Brands, in: Volume 47 North American Advances for Consumer Research, pp.54-56.
Research fields
  • Consumer Behavior
  • Luxury Marketing
  • Social Status and Influence