Ashwin BALIGA

Ashwin BALIGA
Assistant Professor
Ph.D in B2B Marketing - Indian Institute of Technology, Madras
Track: International Negotiation and Sales Management
LEM Member
Education
  • 2022 : Ph.D in B2B Marketing, Indian Institute of Technology, Madras, India
  • 2015 : Masters of Technology in Engineering Management, Manipal Institute of Technology, India
  • 2011 : Bachelors in Mechanical Engineering, National Institute of Engineering (NIE), Mysore, India
Professional Experiences
Academic Experience
  • 2022 - present, Assistant Professor of Sales, IÉSEG School of Management, , France
  • 2021 - 2022, Co-Instructor, Indian Institute of Technology, Madras, Chennai, India
  • 2015 - 2016, Research Associate, National Institute of Technology, Surathkal, Karnataka, Mangalore, India
Professional Experience :
  • 2011 - 2013, Engineer- Production Planning and Control, Welspun Corp Ltd, Anjar (Gujarat) and Mandya (Karnataka), India
Scientific prizes and Awards
Awards
  • 2024 : Outstanding Reviewer Award, Marketing Intelligence & Planning
  • 2022 : Received the Sri N Kannan Prize for the Best PhD Thesis in Marketing at the 59th Convocation of IIT Madras on 13th July 2022., Indian Institute of Technology, Madras
  • 2021 : Secured the Second Place in Sheth Conscious Capitalism Competition conducted by Marketplace Simulations, USA as a part of Sheth Foundation Doctoral Consortium in June 2021, Jagdish Sheth School of Management
  • 2021 : Recipient of Institute Research Award (2020-21) at IIT Madras, in recognition of the quality and quantity of the research work done., Indian Institute of Technology, Madras
  • 2017 : Proposal titled “Need for Continuous Improvement in Supplier Performance: The Mediating Effect of Commitment Constructs”, was adjudged as one of the best at the NASMEI Conference held at Great Lakes Institute of Management, Chennai in December 2017., Great Lakes Institute of Management
  • 2015 : Gold Medal- Masters in Engineering Management, Manipal Institute of Technology
  • 2011 : Gold Medal- Bachelors in Mechanical Engineering, National Institute of Engineering (NIE), Mysore
Published Papers in Refereed Journals
  • Baliga A. J., Goel A., Fletcher-Chen C., Guda S., Kumar R., (2025). Mental health among B2B salespeople: A morphological analysis, Journal of Business Research, 188 (C) 115093.
  • Goel A., Baliga A. J., Rangarajan Deva, Lussier B., (2024). Technology use in B2B sales: examining the extant literature and identifying future research opportunities using morphological analysis, Journal of Personal Selling and Sales Management, NA (NA) NA.
  • Baliga A. J., Chawla V., Sunder M V., Kumar R., (2021). Barriers to service recovery in B2B markets: a TISM approach in the context of IT-based services, Journal of Business & Industrial Marketing, 36 (8) 1452-1473.
Show all
  • Baliga A. J., Chawla V., Sunder M V., Ganesh L. S., Sivakumaran B., (2021). Service Failure and Recovery in B2B Markets – A Morphological Analysis, Journal of Business Research, 131 (2021) 763-781.
  • Ram Chandar K., Deo S. N., Baliga A. J., (2016). Prediction of Bond's work index from field measurable rock properties, International Journal of Mineral Processing, 157 (2021) 134-144.
Research fields
  • B2B Marketing
  • Services Marketing
  • Sales Management and Selling Techniques
  • Key Account Management
  • Mental Health and Well Being of B2B Salespeople
Teaching
Grande Ecole (Bachelor cycle) :
  • Selling techniques
Grande Ecole (Master cycle) :
  • Services marketing
  • Sales management