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AI & sales professions – how to navigate between opportunities and risks?
11/05/2025
Artificial intelligence (AI) is profoundly transforming sales professions and the role of sales directors. In this interview, Laurianne SCHMITT and Sandra ARRIVÉ analyze the impact of these technologies as well as the opportunities and risks for the sector. The two experts also offer some tips on how sales directors can incorporate AI into their strategy while maintaining a human and authentic approach.