IÉSEG to host the 2016 Academy of Marketing Science World Marketing Congress in Paris
02/03/2016
IÉSEG School of Management is delighted to host the 2016 edition of the Academy of Marketing Science World Marketing Congress. The event, which takes place at our Paris-La Défense campus, from July 19-23, 2016, is a key international event for scholars carrying out research in the field of marketing.
The Academy of Marketing Science has been conducting World Marketing Congresses since 1983 at locations across the globe. Scholars from across the world attend to present their research findings and theoretical views and participate in special sessions. Furthermore, the event provides opportunities to meet and connect with new colleagues from around the world.
More than 500 submissions, a record number, were received (including many from IÉSEG partner institutions) following the call for papers. The congress will include presentations of peer-reviewed papers, special sessions, and panel discussions.
Catherine Demangeot, professor at IÉSEG and one of the conference program co-chairs, notes “We are delighted to have been selected to host the next AMS congress at our Paris – La Défense campus. The School has a strong and well established marketing department with international professors publishing in top international peer-reviewed journals.
The Congress provides a fantastic opportunity for participants to exchange on key challenges that marketers currently face, for example those related to the new digital channels and the opportunities that arise from big data. Alongside the intense academic conversations, the Congress also includes a cultural programme, which enables participants to experience some of Paris’s magic.”
Please note that the call for submissions is already closed, but more information is available here.
Registration is also open through AMS website.
