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Since 2023, IÉSEG has been committed to a systemic approach to artificial intelligence, confident that AI is profoundly redefining the landscape of higher education and business. This AI strategy is not simply a matter of adopting technology, but rather rethinking of all aspects of the school’s educational, organizational, and institutional structures. The school laid the foundations for a comprehensive approach to anticipating these transformations at a very early stage, mobilizing all of its stakeholders.

A joint AI strategy: the alliance between education and technology

Today, AI developments in the field and the acceleration of its uses require the implementation of a Test & Learn approach. This is why IÉSEG has adopted an AI strategy, structured and jointly supported by the Organization and Information Systems Department and the Teaching Department. This joint effort, which brings together technological requirements and educational ambitions, ensures that the choices made and experiments undertaken feed into the School’s overall strategy and encourage the adoption of these tools by all its audiences.

As Loïc PLÉ, Director of Teaching & Learning, points out, “artificial intelligence is not a subject only for specialists or technicians: it is becoming a tool that enlightens and enriches our educational project. The challenge is to enable faculty, students, and administrative teams to adopt best practices while preserving a strong educational identity.”

IÉSEG’s AI strategy underpins each of its major strategic orientations and aims to make artificial intelligence a driving force for innovation, performance, and visibility for the School. In support of the School’s transformation and in line with its strategy and values, it aims to accompany and anticipate future pedagogical and scientific developments, increase the administrative and relational efficiency of teams, and develop a sustainable and inclusive AI culture while ensuring the security, ethics, and transparency of uses and data.

Six areas of focus to build a robust and inclusive AI ecosystem

Within this framework, six areas of focus have been defined to ensure the consistency and effectiveness of this approach.

The first area of focus, called “Teaching and Learning Enhanced by AI,” emphasizes the personalization of learning, the enhancement of program content, and support for pedagogical innovation. AI is integrated as a vehicle for educational enrichment, offering students unprecedented opportunities to work on enhanced simulations and tackle complex simulations, while benefiting from individualized support. For example, the commercial negotiation course has been redesigned to integrate the MuchBetter.ai solution, giving students the opportunity to practice their negotiation skills multiple times with an avatar, then receive personalized feedback from the AI before getting more in-depth feedback from their teacher during class.

Similarly, experiments are regularly set up to test new AI-supported teaching formats before wider deployment. For example, 1,500 students are currently testing the Complement solution to help them study using an avatar that reviews course content and answers students’ questions in real time to support their learning. Finally, teacher training is based on specialized workshops and sharing of best practices that encourage the adoption of new tools while preserving the essential dimension of teaching, which is the human relationship between teachers and students. In this context, a day dedicated to the impact of AI on teaching and research was recently organized for faculty members.

“AI-enhanced research” is the second pillar of the strategy. Optimizing research processes by automating academic monitoring and improving data collection, accelerating data analysis, saving time in the process of promoting research results, and supporting the preparation of research-related administrative documents: AI plays a key role in this area.

The third pillar is “Increased administrative efficiency.” The transformation of administrative processes through AI plays a major role. Automating recurring tasks, improving the student experience, and digitizing procedures make it possible to respond more effectively to the needs of applicants, students, and graduates, while also improving working conditions. Intelligent assistants, monitoring tools, and school management platforms are being implemented to streamline the relationship between the school and its users. It is within this framework that IÉSEG signed a partnership with Delos last September.

The AI strategy also extends to the development of institutional and external relations, the fourth focus area. IÉSEG is intensifying its exchanges with companies, partner institutions, associations, and academic networks in order to anticipate and adopt best practices. This constant dialogue, combined with monitoring of practices, fuels the school’s capacity for innovation and enables it to remain at the forefront of the sector’s challenges.

The development of a genuine “AI culture” that is sustainable and inclusive is another major focus. Awareness campaigns, training for students and staff, and workshops on ethics and regulation are offered on a regular basis. These initiatives aim to give everyone the keys to understanding and mastery, and to promote responsible use.

For Jean-Baptiste MONVILLE, the School’s CIO, “our priority is to promote and support the development of high-performance, secure solutions for educational, research, and administrative purposes, while remaining true to our values. We ensure that the School remains agile, open to opportunities, and attentive to the security issues that affect us all.”

Finally, cybersecurity rounds off this strategy: data and infrastructure protection is an essential component of AI deployment at IÉSEG. Regular audits, training programs, and increased vigilance allow for new risk anticipation while ensuring trust.

“We have chosen to place responsibility, collective innovation, and executive education at the heart of our AI strategy. IÉSEG is committed to supporting the transition for students, professors, and all its teams with simple, secure tools and support adapted to the rapid evolution of technologies. Our AI strategy illustrates our ambitious institutional vision: combining academic excellence, social commitment, and responsibility, paving the way for a transformation shared by all. We will continue these collective actions in the coming months and invite all stakeholders to participate fully,” concludes Caroline ROUSSEL, Dean of IÉSEG.