J’ai obtenu mon Bachelor en Administration des Entreprises à l’Université de La Sabana, en Colombie, où j’ai découvert ma passion pour le marketing et décidé de suivre une spécialisation en Marketing Omnicanal. Cet intérêt m’a ensuite conduit à intégrer le à l’IÉSEG School of Management à Lille.

I completed my Bachelor’s in Business Administration at Universidad de La Sabana in Colombia, where I discovered my passion for marketing and decided to pursue a Minor in Omnichannel Marketing. This interest led me to enroll in the Master in Digital Marketing & Customer Experience Management at IÉSEG School of Management in Lille.

At IÉSEG, I had the privilege of meeting incredible people – classmates, colleagues, and professors – from all around the world. The program offered not only excellent academic training but also a truly multicultural environment, along with the opportunity to travel across Europe.

After finishing my studies, I returned to Colombia to complete a Marketing and Sales internship at the Grand Hyatt Bogotá Hotel. Then I began a new challenge as an Associate Social Analyst at Publicis Global Delivery, a global French-based company, and now I am an Associate Programmatic Analyst.

I am truly grateful to IÉSEG for the knowledge, experiences, and lifelong friendships I gained during my time in Lille.

Published on: September 17, 2025