Zi WANG

Zi WANG
Assistant Professor
Ph.D. in Marketing - Nottingham University
Track: Marketing
Full resume z.wang@ieseg.fr
Curriculum Vitae
Main Publications
Research fields
Teaching
Education
  • 2022 : Ph.D. in Marketing, Nottingham University, United Kingdom
  • 2017 : Msc, Global Marketing, University of York, United Kingdom
Professional Experiences
Academic Experience
  • 2022 - present, Assistant Professor, IÉSEG School of Management, , France
  • 2021 - present, Assistant Professor, University of Sussex, ,
Scientific prizes and Awards
Awards
  • 2022 : Technology Transformation, University of Sussex
  • 2022 : Sussex Spirit, University of Sussex
Published Papers in Refereed Journals
  • Yang Y., Liu P., Wang W., Wang Z., (2024). Will artificial intelligence undermine the effects of guanxi on relationship performance? Evidence from China's banking industry, Industrial Marketing Management, 116 (2024) 12-25.
  • Wang Z., Yuan R., Liu M., Luo M., Natalie Y., (2023). Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers, Journal of Business Research, 165 (2023) 114070.
Research fields
  • Luxury Consumption
  • AI and Consumer Well-being
Teaching
Grande Ecole (Bachelor cycle) :
  • Consumer behavior new trend 2765