Scaling up to mass markets: what next for sustainable brands? 12.11.2023 CSR - Social and Environmental Impact Sustainable development is “transforming consumers, marketing, organizations, and communities dramatically,” explain Laurie Ann UNDERWOOD (IÉSEG)...
IÉSEG is ranked 2nd in France in the 2023 “Case… 12.11.2023 Our School The Case Centre Impact Index is a new annual ranking launched as part of The...
Startups: how should cofounders split ownership? 11.23.2023 Research & Expertise Many entrepreneurs decide to start their new venture in teams to increase available resources. In...
The Metaverse: state of play, questions, and a virtual look… 11.13.2023 Research & Expertise Around 100 people – including leading international researchers and experts from industry – recently gathered...
How You Write a Press Release Is as Important as… 11.06.2023 Research & Expertise Global firms’ press releases are often written in English, the lingua franca of business. But...
“Managing the Gen Z: understanding new behaviors”: interview with Elodie… 10.12.2023 Research & Expertise The Gen Z, which represents around a third of the world’s overall population, is gradually...
Multinationals: three strategies for responsible management of natural resources 10.10.2023 CSR - Social and Environmental Impact A recent review by McKinsey highlights that while Fortune Global 500 companies increasingly recognize the importance of...
Discover Élodie GENTINA’s new book: “Managing Generation Z”, published by… 10.09.2023 Research & Expertise “Generation Z” are those young people born between 1995 and 2016. They now represent almost...
Research in brief: exploring the link between mindfulness and environmental… 10.02.2023 CSR - Social and Environmental Impact It’s a fairly common paradox. While most individuals want to take different measures to help...
