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Since the start of the new academic year last September, Amandine HOYEZ (Master student in the Grande École Program) has been rather busy: in addition to her Masters in Marketing at IÉSEG, the internationally minded student is also preparing for her Masters at Queensland University of Technology (QUT) in Brisbane, Australia. It’s a rare opportunity and one she is taking full advantage of. Two years after an unforgettable semester in Japan, she’s gaining as much new experience and knowledge as possible.
Amandine HOYEZ, why did you opt for a double diploma in Australia?
I wanted to immerse myself in a new culture over a long period of time, to have a rewarding adventure which would stand out on my CV, and to experience a new way of studying, with a different atmosphere and methods to those at IÉSEG. I chose Australia to become fully bilingual, learn more about the local culture and customs, and to enjoy the wonderful climate. There were only three places available in 2024 and I was lucky enough to be selected thanks to my good academic results!
What do you expect to gain from each degree?
The IÉSEG course offers a more practical approach, with a greater emphasis on group work and interdisciplinary projects. It’s also more global and multifaceted. The QUT course, on the other hand, is 100% focused on marketing, with a more theoretical and empirical perspective based on the study of scientific papers. This double diploma will give me a more comprehensive view of the business world and enable me to aim for positions that involve management and marketing.
What differences have you noticed between the two courses?
The way the course in Australia is organized (with fewer hours and a regular timetable) means I can work alongside it to finance the exchange, but also take advantage of the numerous local activities on offer (surfing weekends, van trips, etc.). In addition, I don’t have any exams, and am only assessed on writing individual reports, case studies and documentary analysis. Last but not least, the class size makes for a more direct relationship with the teachers: you feel on an equal footing.
How would you sum up this year, and how do you see the future?
Going to the other side of the world to study for a double diploma is a unique opportunity to be grabbed with both hands if you like to challenge yourself and if you want to learn more about yourself or the world around you. This experience has helped me grow up and inspired me to continue with an end-of-studies internship abroad. I would then like to embark on an international career to continue exploring the diversity of cultures and different ways of understanding the world of work.
A busy year
The first semester of Amandine’s Master’s program took place at IÉSEG, as it does for students who are not taking a double diploma. The academic year in Brisbane began in mid-February and will end in November, with a break between June and July.
On her return to France at the end of November, Amandine will no longer be taking classes on the Lille campus, but will have to complete a six-month internship in a company, as well as a consulting project, in order to obtain her IÉSEG diploma in 2026. She will graduate from QUT in December. In other words, the next few months promise to be busy… and studious!
This article was written by Luna Créations for #IÉS, the IÉSEG Network magazine. Read here all the articles of #IES.
