IÉSEG organises a study trip for Chinese managers
07/16/2014
At the end of May, IÉSEG welcomed 30 founders and Chinese business managers as part of a study tour co-organized with “Peking University”, one of the best Chinese universities.
Based on the theme, “Positioning and brand management in the field of Luxury and Fashion”, the program was structured around training courses, company visits and meetings with the leaders of Hermes, Piaget, Le Meurice … The objectives were to illustrate learning strategies, the exchange of market realities and the discovery of the brand positioning they came across.
IÉSEG Executive Education develops tailor-made packages for national and international companies and relies on a network of partners from the business and academic world.
After organizing thematic study trips: 10 days focused on “Finance” for representatives of the Ministry of Finance of Tanzania in April 2014, a week dedicated to luxury and fashion for Chinese leaders … By the end of the year, international projects will be developed on the themes of energy, transport and logistics.
Contact : Céline Lévy : c.levy@ieseg.fr / 0033 (0)6 31 40 57 37
