Keys to effective corporate branding 04.16.2015 Corporate Relations Based on an interview with Kenneth De Roeck and François Maon and their article “Taking...
The future of (big) “text analytics”: Dr. Kristof Coussement interviews… 02.05.2015 Research & Expertise Dr. Kristof Coussement, Professor in Marketing Analytics at IÉSEG School of Management and Academic Director...
BRICS Workshop focuses on international research cooperation 02.03.2015 Research & Expertise From 13 to 14 November 2014, around 30 academics from partner universities and business schools...
IÉSEG sets up international Center on Negotiation 02.03.2015 Corporate Relations IÉSEG has recently created a new international Center on Negotiation (ICoN), which aims to be...
Entrepreneurship – a source of hope for women who are… 01.06.2015 Entrepreneurship IÉSEG is helping women who are victims of violence to reveal and rebuild themselves through...
Intercultural negotiation : to adapt, or not ? 01.06.2015 Research & Expertise Receive your customized negotiation’s style analyse by filling in the questionnaire at the end of the...
Identifying market mavens on social media 12.09.2014 Research & Expertise Based on an interview with Kristof Coussement and his paper “Identification of Market Mavens on...
Can You Force Change Within a Company? 11.28.2014 Executive Education Based on an interview with Anna Canato and on her article, “Coerced Practice Implementation in...
His Business, Her Business: How different are men and women’s… 10.22.2014 Entrepreneurship In some economies, male entrepreneurs outnumber female entrepreneurs four to one. How can public policies...
