Applications are now open for IÉSEG’s 2020 summer programs, which are specifically designed for students looking for a unique international academic and cultural experience in Paris.
The School proposes four different programs in July at its Paris- la Défense campus:
The Entrepreneurship and Innovation Summer Program (July 6-17, 6 ECTS) is a two-week program designed to help students respond to startups’ real-life challenges, and to introduce them to entrepreneurship under conditions of uncertainty, effectuation principles etc. Furthermore, they will learn practical skills to understand, evaluate, create, and manage effectively the innovation process within an organization.
The Digital Marketing Summer Program (July 6-17, 6 ECTS) is also a two-week program designed for students to learn basic knowledge in digital marketing through social media and brand management. They will study key areas associated with digital marketing, including marketing, communication and strategy, positioning, as well as the current strategies behind managing a brand in today’s digital and social world.
The School’s International Summer Academy (July 6 to 31, 8 to 13 ECTS), offers participants the opportunity to come to the Paris campus to deepen their understanding of business and management in an international environment. Students have the option to take French language classes in addition to range of business and management modules.
IÉSEG’s Fashion Business Summer Program (July 6-17, 6 ECTS) is a two-week program combining theoretical study with hands-on experience from brands in the apparel industry. It is based around two main modules: “Fashion and Luxury Goods Marketing” and “Fashion, a Powerful Universe”. This first teaches participants to identify the specificities of Luxury, and to learn to communicate effectively in this domain. Similarly, the “Fashion, a Powerful Universe” module will help students, for example, develop critical thinking and analytical skills related to Fashion Marketing and Merchandising, and will help them identify the relationship between Fashion Design, Production, and Merchandising, etc.