Back
In just three years, artificial intelligence has evolved from a distant promise into a tangible reality. Today, it operates across nearly every aspect of our daily lives – from creativity and learning to healthcare. Product Marketing Manager at Google, Sixtine Adam (who graduated the Grande École Program in 2017) is convinced: this is only the beginning. She deciphers AI’s potential and the disruption it may bring – provided we embrace it as a true partner both at work and beyond.
When did you first hear about AI, and what sparked your interest?
Even if we were not always aware of it, AI has been part of our daily lives for quite some time, embedded in the objects and digital products we use every day. When you scroll through your phone looking for a picture of your dog in Google Photos, AI is already at work behind the scenes. As for me, it truly clicked with the rise of generative AI – more specifically with the launch of Gemini, Google’s AI assistant. That is when I fully realized its potential, both in terms of creativity and productivity. It is one of the reasons why I decided to join the Gemini team in France.
What is your role within the company?
In simple terms, I am responsible for driving Gemini’s adoption in France. First, I closely analyze consumer’s needs and how they use AI in their daily lives. Then, I ensure that these insights align with our latest product features. Finally, I define and execute the marketing strategy – from messaging to communication channels – to promote these innovations and reach our target audience effectively. I coordinated – among other things – the launch campaign dedicated to students, which offered a one-year subscription to Google AI Pro. The campaign has just ended, but I hope we will soon be able to introduce a new initiative.
What are Gemini’s most outstanding features?
Gemini is a personal, multimodal AI assistant designed to support users in both their professional and personal lives. It can under-stand and generate text, analyse, create and edit images, write code, and even process audio – all natively. Its advanced reasoning capabilities are what truly set our newest model – Gemini 3 – apart. Fully integrated into Google’s ecosystem – including Docs, Gmail and Drive – Gemini is always within reach. This integration allows users to interact seamlessly with their content and access reliable, cross-checked information in real time.
Do you use AI for work?
Of course! I routinely use the Ultra version, and we are strongly encouraged to do so in order to save time and focus on tasks where our added value truly matters. Whether I need to structure my thinking, summarize a meeting, or brainstorm new ideas, I can always rely on my AI assistant. I also use it for personal purposes – to generate or edit images, or even to plan a trip.
How much do you think AI is disrupting education and the learning process, and what should we do about it?
I am convinced that AI can significantly enhance our ability to learn. We are witnessing a genuine paradigm shift: students are no longer passive recipients of knowledge — they actively engage with it. The real challenge is not to replace cognitive effort, but to master the tools that will soon become standard in professional life.
Higher education institutions should proactively encourage students to use AI as a learning companion, while also teaching them how to use it responsibly and critically. Why not place AI at the very core of the learning process? Assessment should go beyond the final output. We should also evaluate the relevance of the prompts, the student’s ability to question AI-generated responses, and the added value they contribute.
How do you foresee the evolution of this technology?
I believe the future of AI is both positive and promising. The next major breakthrough will likely be the rise of “agentic AI” — systems that go beyond responding to requests and instead act proactively on our behalf. As someone who considers time our most valuable resource, I find that prospect incredibly exciting. I am also deeply impressed by AI’s growing impact on healthcare and scientific research. The true value of this innovation becomes clear when it helps detect diseases earlier or accelerates medical discoveries.
What do you retain from your studies at IÉSEG?
First and foremost, I gained the ability to work effectively in teams, often under tight deadlines. I also made close friends, some of whom have since become business partners I truly enjoy working with. And last but certainly not least, I met my husband! I remember Jean-Philippe Ammeux, IÉSEG’s former Dean, saying that there was a 50% chance of leaving the School with both a diploma and a partner. In my case, he was absolutely right.
Career path
Sixtine began her career with two years at Disney, participating in a work-study program in the strategic marketing department. She then worked in advertising agencies and start-ups before joining Google
in 2019.
What she enjoys most about her role is that, as a generalist, she has had the opportunity to explore a variety of positions. For instance, working as a Product Manager for Android is a world apart from the responsibilities she handles in the same role for Gemini.
What will her next challenge be?
This article was written by Luna Créations for #IÉS, the IÉSEG Network magazine.
