Obvious is a collective made up of artists and researchers, created in 2017 by IÉSEG student Gauthier Vernier and his two co-founders Hugo Caselles-Dupré and Pierre Fautrel, that is using artificial intelligence for creating and recommending art. They have been working on a project that uses Machine-learning algorithms to generate images.
Next month (October), the internationally renowned auction house Christie’s will auction one of Obvious’ works of art, entitled the Portrait of Edmond Belamy, created by using this type of artificial intelligence.
Christie’s notes that the work of art was created by an “algorithm defined by that algebraic formula with its many parentheses”. “And when it goes under the hammer in the Prints & Multiples sale at Christie’s on 23-25 October, Portrait of Edmond Belamy will signal the arrival of AI art on the world auction stage.”
“Studying at IÉSEG has provided me with all the skills needed to start a business: strategy, marketing, accounting, and most importantly human skills. My experiences abroad provided me with an open and optimistic mindset, and my specialization in international business and economics has given me the ability to quickly get a broad vision of how the art market works and to identify its rules and opportunities,” explains Gauthier Vernier.