Master of Science in Big Data Analytics for Business

Data Science – a driving force for business.

  • Format


  • Languages


  • Location


  • Fees


  • Intake


  • Credits

    90 ECTS



The Master of Science in Big Data Analytics for Business is a one year program completely taught in English which aims at training data scientists.

Participants are exposed to the leading-edge fundamentals in decision-making by extracting knowledge from Big Data, including customer transactional databases, streaming data, social media data, call center data, and inventory process logs.

Participants will learn how to solve managerial problems by critically asking questions in the spirit of ‘What do we know?’ (Data driven) rather than ‘What do we think? (Gut feeling).

In partnership with:

Director’s foreword

Master of Science in Big Data Analytics for Business


Academic Director, IÉSEG Center for Marketing Analytics, Director Professor of Business Analytics

BIG data. BIG analytics. BIG career. By teaching participants how to master the new data-driven challenges that companies are currently experiencing in (online) marketing, finance, and operations, the MSc in Big Data Analytics for Business is an extraordinary relevant market-driven must-have on one’s curriculum vitae.The opportunity to spend on academic year in an international environment, with instructors and peers from around the globe, creates a program that will be an ever-lasting professional and personal experience.

Presentation of the MSc. in Big Data Analytics for Business

Key Program Advantages

  • Exposure to leading data science methodologies (descriptive and predictive modeling, statistical and machine learning algorithms, forecasting, social network analysis, social media mining, optimization tools, amongst others).
  • Exposure to leading data science technologies (Python, R, SAS, GIT, GITHub, Google Colab, Databricks, JupyterLab, Jupyter Notebooks, Hadoop, Hive, Spark, Kaggle, IBM SPSS Statistics, Tableau, Excel, amongst others).
  • Exposure to industry-based learning through a hackathon, workshops, recruitment meetings with industry experts.
  • Based on the quality of the IÉSEG research team and its marketing analysis center, the participants are exposed to cutting-edge innovations in the field of data science.
  • IÉSEG will provide a performant laptop fully installed and usable for the complete academic year for every participant.
  • Accredited by the French Higher Education Ministry with a state-recognized ‘Grade de Master’.

Career opportunities

Graduates will have acquired the skills to discover key information by reviewing company data, taking into consideration the relevant business context. They will become decision makers with strong fundamentals in business and analytics. They can work as:

  • data scientists,
  • business analysts,
  • consumer intelligence experts,
  • marketing analysts,
  • market researchers,
  • database marketers,
  • customer insights managers,
  • financial analysts,
  • credit scoring analysts,
  • fraud detection analysts or in other related positions.

Learn more about career opportunities

class profile

Our programs attract a wide range of people with diverse perspectives, reflecting cultures, opinions and talents from different regions of the world. This year, we will welcome another diverse group of participants:

Study in an International environment

21 nationalities represented

Meet with us

All year round, IÉSEG is present at many events in France and abroad: fairs, open days, live events, etc. Discover our next events and don’t hesitate to come and meet us! We would be happy to meet with you on this occasion.

Meet with us


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General contact

Viktorija LEROY