Master of Science in Big Data Analytics for Business
Crunch Big Data, Take Control of your Future Through Data Science!
Overview
The Master of Science in Big Data Analytics for Business is a one year program completely taught in English which aims at training data scientists in the field of (online) marketing, finance, and operations.
Participants are exposed to the leading-edge fundamentals in decision-making by extracting knowledge from Big Data, including customer transactional databases, streaming data, social media data, call center data, and inventory process logs.
Participants will learn how to solve managerial problems by critically asking questions in the spirit of ‘What do we know?’ (Data driven) rather than ‘What do we think? (Gut feeling).
In partnership with:
Director’s foreword
BIG data. BIG analytics. BIG career. By teaching participants how to master the new data-driven challenges that companies are currently experiencing in (online) marketing, finance, and operations, the MSc in Big Data Analytics for Business is an extraordinary relevant market-driven must-have on one’s curriculum vitae.The opportunity to spend on academic year in an international environment, with instructors and peers from around the globe, creates a program that will be an ever-lasting professional and personal experience.
Dr. Kristof Coussement
Academic Director
IÉSEG Center for Marketing Analytics Director
Key Program Advantages
- Exposure to leading data science methodologies (descriptive and predictive modeling, statistical and machine learning algorithms, forecasting, social network analysis, social media mining, process mining, optimization tools, amongst others).
- Exposure to leading data science technologies (Python, R, SAS, GIT, GITHub, JupyterLab, Jupyter Notebooks, Hadoop, Hyve, Spark, Kaggle, IBM SPSS Statistics, Tableau, Excel, amongst others).
- Exposure to industry-based learning through a hackathon, workshops, recruitment meetings with industry experts.
- Based on the quality of the IÉSEG research team and its marketing analysis center, the participants are exposed to cutting-edge innovations in the field of data science.
Career opportunities
Graduates will have acquired the skills to discover key information by reviewing company data, taking into consideration the relevant business context. They will become decision makers with strong fundamentals in business and analytics. They can work as:
- data scientists,
- business analysts,
- consumer intelligence experts,
- marketing analysts,
- market researchers,
- database marketers,
- customer insights managers,
- financial analysts,
- credit scoring analysts,
- fraud detection analysts or in other related positions.
What our students say
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Before I came to IÉSEG, I was working as an Information Analyst at Tecnoquimicas S.A., one of Colombia’s leading pharmaceutical and consumer goods companies. I worked in the IT department for 4 years, leading change management projects, constructing KPIs for measuring and improving the services, guaranteeing IT governance and supervising the department’s budget. I was particularly attracted by the “for business” ap ... Keep readingMaria Jimenez
MSc Big Data Analytics for Business -
Before coming to IÉSEG I completed a Bachelor in International Business Management in the Netherlands and had been working for a start-up in my home country (Portugal). I decided that I needed to acquire in-depth knowledge in an area of business that interested me: big data analytics. I chose IÉSEG because of its reputation and the opportunity to study in English, but also because this MSc would enable me to learn how to ... Keep readingJoana Alves
MSc Big Data Analytics for Business, 2017 -
When I applied to IÉSEG, I was working as a middle manager in the corporate strategy division of a local government organization in London, focusing on performance management and using business intelligence to inform corporate and service planning. Of all the courses that I researched, IÉSEG’s courses most closely matched my ideal specification, in particular by focusing on developing the technical skills that are in gr ... Keep readingJames Sexton
MSc Big Data Analytics for Business -
I have always enjoyed and been passionate about computing, and programming languages, ever since I was child. When I was 18 I decided to follow a study path that finally led me to work in Financial and Taxation industry for KPMG. However, at the beginning of 2015, I decided to leave my job to pursue the thing I really love. It was at this moment that I discovered the Master in Big Data program at IÉSEG. I decided to fol ... Keep readingMinh Phan
MSc in Big Data Analytics for Business, 2016
