2 weeks
High School Summer Program – Program Content
Experience college-life!
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English
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Paris – France
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€1,700
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July
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4 ECTS
Accreditations
PROGRAM
During the High School Summer Program, students will attend introductory courses related to business and management. Students will also enjoy the Parisian life and French culture through a variety of cultural activities and their host families. This will be a unique opportunity to experience college life and exchange with international students!
Learning Objectives
During 2 weeks, students will take a variety of courses to deepen their understanding of business and management. This program will enable them to develop solid academic skills that will pave the way for their future college admissions and student life.
Course Content
- 2 intensive courses taught in English, 36 contact hours
Upon completion of the program, students will get a certificate and a transcripts
ECTS
At the end of this module, students should be able to:
Identify social, political, and economic factors affecting international business environment
Examine important management ideas from a global point of view
Recognize key differences while offering products and services in different markets
Identify challenges and opportunities that come while entering new markets and starting businesses across borders
Explore ethical issues in international business, especially those affecting different stakeholders
Identify personal qualities that can help in working effectively in international business situations
Introduction to International Business and Management
Download the syllabus
At the end of this module, students should be able to:
Understand the role of a marketing department in a company
Name several marketing activities, competencies, job titles
Define the difference between strategic marketing and operational marketing
Quote the main digital marketing activities and their purpose
Propose some digital marketing activities for a specific brand
Marketing Fundamentals in the Digital Age
Download the syllabus
A French Culture Class will be offered as part of the Program.
Grades and Credits
Students’ work is graded out of 20 points, the lowest passing grade is 10/20. Grades may be awarded for final examinations, individual and/or group papers and reports, and class participation. Most grades are a mix of several of these types of assessment.
