Testimonial

Ruri KUWAYAMA

Bachelor in International Business / 2023

Junior Editor, WEBER SHANDWICK JAPAN

Japan

Before joining the Bachelor in International Business at IÉSEG, I went to an international college in Japan where I studied English to be able to study abroad afterwards.

I chose IÉSEG because it is part of the selective Grandes Écoles and I wanted to study in an international environment where students and professors come from various countries. I also liked that I could be the first Japanese student in the Bachelor in International Business program!

As I didn’t know what I wanted to do in the future, I thought it would be a great idea to pursue the Bachelor in International Business program, which covers all the subjects needed for a career in management.

I particularly liked the CSR consulting project. I found the course very interesting and practical. I worked with L’Oréal for this project, and it was interesting to see how companies are involved in CSR initiatives and give recommendations to such a big company.

As an international student, I loved discovering Lille and walking around the Vieux-Lille. The old architecture and French boutiques are very cute. Being in France, I was able to visit many European countries very easily with my classmates. It was always a pleasure to taste the local food and see beautiful places.

Today, I work as a content editor at Weber Shandwick Japan, a global PR agency. I did 2 social media marketing internships while I was a student at IÉSEG and these experiences helped me to decide what I want to do after obtaining my degree. In my current job, I create social media content for Japanese and International client companies. In addition, I organize events inviting influencers and media to raise awareness of the brand. I enjoy working in an agency because I am involved in different types if projects. I learned how broad Public Relation is, and later I would like to specialize in the social media marketing field and improve skills as a content editor.

This program is very international, I made friends from all over the world. Thanks to group assignments, I learned to work with people from different cultures and respect their way of doing things. This skill will be very helpful when working in the future.

The Bachelor in International Business program gave me the confidence in myself I needed to start my professional career.

Published on: October 19, 2023

IÉSEG's 60th Anniversary Badge