Discover France in a professional, enriching and memorable way with this triple experience: corporate, academic and cultural!
In today’s world, leaders are confronted with economic uncertainty, social change and technological (r)evolutions. The more they work with new countries, new markets and new industries, the more they need to be open minded and learn to identify weak signals. To successfully navigate and transform this complex environment, managers and top managers aspire to be familiar with state-of-the-art practices in leadership, innovation management, customer relationship and strategy. IÉSEG Executive Education offers customized learning expeditions to executives, managers and leaders in a global and changing world. Our solutions are a unique way to empower change-makers for a better world.
Ph.D in Strategic Management, Director of IÉSEG Executive Education – IÉSEG
Theme: learning Brand Management in Luxury and Fashion industries
Public: a groupe of Chinese managers
|Day 1||Day 2||Day 3||Day 4||Day 5|
|Morning||Course “Luxury international market evolution and revolution”||Course “Culture and art to make French brand to innove”||Course “French brands longevity’s key success”||Pedagogical exercise||Business visit|
|Luxury shopping experience||Parisian Palace|
|Afternoon||Business visit||Business visit||Business visit||Business visit||Round table with top managers|
|Producer and distributor||Producer and distributor||Producer and distributor||Producer and distributor|
|Jeweller||Leather shop||Perfumery||Textile & leather shop||“The brand that makes customers dream”|
|Evening||Welcome dinner in Paris||Free time||Touristic guided tour||Free time||Wine and cheese tasting|
Here are some examples of the tailor-made learning experiences. According to your specific needs we can design with you a dedicated learning experience.
Example of some tailor-made learning experiences. According to your specific needs we can design with you a dedicated learning experience:
Business Visits are one of the key ingredients of a successful learning expedition. This part of the expedition allows you to discover how a company works in a different country, how colleagues interact with each other and how teams are managed.
That is why we try to take each group in different organizations related or not to their activity sectors. Each business visit is designed to meet your needs.