Professor

Monali HOTA

Monali HOTA
Assistant Professor
Ph.D. in Marketing - University of Western Sydney
Track: Marketing
LEM Member
Education
  • 2007 : Ph.D. in Marketing, University of Western Sydney, Australia
  • 1994 : Master, Business Administration, Marketing, Xavier Institute of Management, India
  • 1991 : Bachelor, Other, Quantitative Methods, Lady Shri Ram College For Women, India
Professional Experiences
Academic Experience
  • 2003 - 2003, Undergraduate Tutor, University of Technology Sydney, Sydney, Australia
Professional Experience :
  • 1996 - 2002, Category (Group Product) Manager, Dabur India Limited, New Delhi, India
  • 1994 - 1996, Client Servicing Executive, J. Walter Thompson Limited, New Delhi, India
Scientific prizes and Awards
Awards
  • 2005 : Faculty wide competitive publication and travel grant, University of Western Sydney
  • 2004 : University wide competitive publication and travel grant, University of Western Sydney
  • 2004 : University wide competitive funding grant for PhD, University of Western Sydney
  • 2003 : University wide competitive publication and travel grant, University of Technology Sydney
Published Papers in Refereed Journals
  • Hota M., De Juan Vigaray Maria, (2018). Kids as Actors of Tomorrow's Hypermarket Experience, International Journal of Retail & Distribution Management, not specified not specified.
  • Hota M., Derbaix M., (2016). A Real Child In A Virtual World: Exploring Whether Children's Participation in MMORPGS Transforms Them Into Virtual Retail Shoppers, International Journal of Retail & Distribution Management, 44 (11) 1132-1148.
  • Hota M., Charry K., (2014). The Impact of Visual and Child Oriented Packaging Elements Versus Information On Children's Purchase Influence Across Various Age Groups, International Journal of Retail & Distribution Management, 42 (11/12) 1069-1082.
Show all
  • Sarabia-Sanchez Francisco, De Juan Vigaray Maria, Hota M., (2012). Using Values and Shopping Styles to Identify Shopping Apparel Segments, International Journal of Retail & Distribution Management, 40 (3) 180-199.
  • Hota M., Chumpitaz R., Cousin A., (2010). Can Public-Service Advertising Change Children’s Nutrition Habits? The Impact and Relevance of Familiarity, Journal of Advertising Research, 50 (4) 460-477.
Book Chapters
  • Hota M., Newlands D. J., (2017), Häagen Dazs China: The Luxury Icing On The Cream, in: Services Marketing Cases in Emerging Markets - An Asian Perspective.
  • Newlands D. J., Hota M., (2017), Starbucks Philippines: Brewing a Filipino-American Experience, in: Services Marketing Cases in Emerging Markets – An Asian Perspective.
Peer Review Proceedings
  • Hota M., Pauwels-Delassus V., Burette Louis, (2017), The impact of co-creation and service experience on the loyalty of football club supporters, in: reser2017 Reser 2017 Conference, pp..
  • Hota M., De Juan Vigaray Maria, (2017), Kids as Actors of Tomorrow's Hypermarket Experience, in: Proceedings of the 3rd International Colloquium on Kids and Retailing 3rd International Colloquium on Kids and Retailing, pp..
  • Hota M., McGuiggan Robyn, Glaser Stan, (2017), The Interplay between Age and Intimate Culture of the Family in Children's Consumer Socialisation, in: Proceedings of the 3rd International Colloquium on Kids and Retailing 3rd International Colloquium on Kids and Retailing, pp..
  • Hota M., Paparoidamis N., Thiebaut C., (2016), Changing The Mindset Of Skeptical Green Business Buyers, in: Proceedings of GIKA 2016 GIKA, pp..
  • Hota M., De Juan Vigaray M., (2015), The Impact of Corporate Brand Success on The Country of Origin Effect and Perceived Quality of Fashion Apparel, in: Proceedings of the EMAC 2015 European Marketing Academy (EMAC), pp..
  • Hota M., Derbaix M., Charry K., (2015), A Real Child In A Virtual World: Children's Motives For Participating in Virtual Gaming Communities, in: Proceedings of International Colloquium on Kids and Retailing International Colloquium on Kids and Retailing 2015, pp..
  • Hota M., McGuiggan R., (2007), Kids Commercials and Commercial Kids In The Asia-Pacific: Whose Responsibility Is It Anyway, in: Asia Pacific Advances in Consumer Research Association for Consumer Research, pp.258-262.
  • Hota M., McGuiggan R., (2006), The Relative Influence of Consumer Socialization Agents on Children and Adolescents: Examining The Past and Modeling The Future, in: European Advances in Consumer Research Association for Consumer Research, pp.1-6.
Research field
  • Marketing
Teaching
Grande Ecole Program:
  • Children as consumers
  • Cross cultural marketing
  • International marketing in emerging markets
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