Assistant Professor
Ph.D. in Marketing, Applied Economic Sciences - Ghent University
Academic Director
Track: Marketing
  • 2013 : Ph.D. in Marketing, Applied Economic Sciences, Ghent University, Belgium
  • 2008 : Master, Business Administration, Marketing, University College Ghent, Belgium
Professional Experiences
Academic Experience
  • 2008 - 2012, Research Assistant/PhD student, University College Ghent, Ghent, Belgium
Scientific prizes and Awards
  • 2018 : ANZMAC 2018 Best paper in the Consumer Behavior track award, ANZMAC
  • 2017 : Paper selected for the ICORIA 2017 Best Student Paper Award , Ghent University
  • 2012 : placed in top 20 of the Best paper of the conference based on a doctoral dissertation award, European Marketing Academy (EMAC) 41th Conference
  • 2011 : Best paper of the Conference based on a doctoral dissertation, European Marketing Academy (EMAC) 40th Conference
  • 2015 : Paper rated as one of the top 10 papers in the Consumer Behavior track of the EMAC 2015 Conference, European Marketing Academy (EMAC) 44th Conference
  • 2010 : EDEN Doctoral Seminar on Consumer Behavior Fellow, EIASM
  • 2009 : EDEN Doctoral Seminar on Research Methods in Marketing Fellow, EIASM
  • 2009 : European Marketing Academy (EMAC) 22nd Doctoral Colloquium Fellow, Audencia School of Management
Published Papers in Refereed Journals
  • Li Y., Heuvinck N., Pandelaere M., (2022). The Light = Healthy Intuition, Journal of Consumer Psychology, 32 (2) 326-335.
  • Cornelis Erlinde, Heuvinck N., Majmundar Anuja, (2020). The Ambivalence Story: Using Refutation to Counter the Negative Effects of Ambivalence in Two-sided Messages, International Journal of Advertising, 39 (3) 410-432.
  • Van den Bergh B., Heuvinck N., Schellekens G., Vermeir I., (2016). Altering speed of locomotion, Journal of Consumer Research, 43 (3) 407-428.
  • Charry K., Coussement K., Demoulin N., Heuvinck N., (2016) Marketing Research with IBM SPSS Statistics, Routledge,, London.
Peer Review Proceedings
  • Majmundar Anuja, Cornelis Erlinde, Heuvinck N., (2017), Same Same, But Different: How Refutational Two-Sided Messages Steer Ambivalent Attitudes , in: Advances in Consumer Research Volume 45 Association for Consumer Research, pp.769-770.
  • Heuvinck N., Vermeir I., Quaschning S., (2012), Size matters! - The effect of floor tiles size on consumer behavior in a retail environment, in: Advances in Consumer Research Volume 40 Association for Consumer Research, pp.1122-1122.
  • Heuvinck N., Geuens M., Vermeir I., (2011), The good, the bad, and the certain - When ambivalent attitudes affect intention differently, in: Advances in Consumer Research Volume 39 Association for Consumer Research, pp.425-426.
  • Heuvinck N., Vermeir I., Geuens M., (2011), When knowing is better than expecting - Resolving different types of ambivalence by (biased) information processing and spreading word-of-mouth, in: Advances in consumer Research Volume 39 Association for Consumer Research, pp.423-424.
Research fields
  • Consumer Behavior
  • Attitude theory
  • Judgment and decision making
  • Store atmospherics
  • Nostalgia
Grande Ecole Program:
  • Strategic marketing research
  • Marketing research methodology
  • Neuromarketing
  • Market research