Associate Professor
HDR, Management Sciences, Marketing - University of Paris I Panthéon-Sorbonne
Academic Director
Track: Marketing
LEM Member
  • 2019 : HDR, Management Sciences, Marketing, University of Paris I Panthéon-Sorbonne, France
  • 2008 : Ph.D., Sales and Marketing, Aston Business School, United Kingdom
  • 1999 : Master, Business Administration, Strategy and Ethics, Strathclyde University, United Kingdom
Professional Experiences
Academic Experience
  • 2012 - 2014, Senior Lecturer, Strathclyde Business school, Glasgow, United Kingdom
  • 2008 - 2012, Lecturer, Strathclyde Business school, Glasgow, United Kingdom
  • 2001 - 2002, Chair, Communication Technology programme, Higher Colleges of Technology, , United Arab Emirates
Professional Experience :
  • 1999 - 2008, Independant Consultant, , Dubai, United Arab Emirates
  • 1994 - 1999, Books Publishing Manager, Motivate Publishing, , United Arab Emirates
Scientific prizes and Awards
  • 2010 : Award for best paper with an international focus, ANZMAC
  • 2009 : Reviewer of the Year award - Journal of Research in Interactive Marketing , Emerald Literati Network Awards for Excellence
  • 2008 : Tony Beasley Award (in recognition of outstanding work in the form of an academic paper completed by a doctoral student), British Academy of Management Conference
  • 2007 : Highly Commended award, Qualitative Market Research - An International Journal, Emerald Literati Network Awards for Excellence
Published Papers in Refereed Journals
  • Galalae C., Kipnis E., Cui C. C., Johnson E., Licsandru T., Vorster L., Demangeot C., Kearney S., Mari C., Martín Ruiz V., Pullig C., Lindsey-Warren T., (2022). A multi-contextual lens on racism and discrimination in the multicultural marketplace, Journal of the Association for Consumer Research, ? (?) ?.
  • Kipnis E., Demangeot C., Pullig C., Cross S., Cui C. C., Galalae C., Kearney S., Licsandru T., Mari C., Martín Ruiz V., Swanepoel S., Vorster L., Williams J., (2021). Institutionalizing diversity and inclusion engaged marketing (DIEM) for multicultural marketplace wellbeing, Journal of Public Policy & Marketing, 40 (2) 143-164.
  • Slater S., Demangeot C., (2021). Marketer Acculturation to Diversity Needs: The Case of Modest Fashion Across Two Multicultural Contexts, Journal of Business Research, 134 (2021) 702-715.
Show all
  • Plé L., Demangeot C., (2020). Social contagion of online and offline deviant behaviors and its value outcomes: The case of tourism ecosystems, Journal of Business Research, 117 (1) 186-196.
  • Galalae Cristina, Kipnis Eva, Demangeot C., (2020). Reassessing positive dispositions for the consumption of products and services with different cultural meanings: a motivational perspective, Journal of Business Research, 115 (4) 160-173.
  • Vorster L., Kipnis E., Bebek G., Demangeot C., (2020). Brokering Intercultural Relations in the Rainbow Nation: Introducing Intercultural Marketing, Journal of Macromarketing, 40 (1) 51-72.
  • Demangeot C., Sankaran Kizhekepat, Tagg Stephen, (2019). Knowledge activation, sharing and accumulation dynamics in autonomous online consumer communities: Individual and collective levels, Recherche et Applications en Marketing, 34 (4) 50 - 73.
  • Kipnis Eva, Demangeot C., Pullig Chris, Broderick Amanda, (2019). Consumer Multicultural Identity Affiliation: Reassessing Identity Segmentation in Multicultural Markets, Journal of Business Research, 98 (May 2019) 126-141.
  • Demangeot C., Kipnis Eva, Pullig Chris, Cross Samantha , Emontspool Julie , Galalae Cristina, Grier Sonya, Rosenbaum Mark, Best Susy, (2019). Constructing a Bridge to Multicultural Marketplace Well-Being: A Consumer-centered Framework for Marketer Action , Journal of Business Research, 100 339-353.
  • Sankaran K., Demangeot C., (2017). Conceptualizing virtual communities as enablers of community-based entrepreneurship and resilience, Journal of Enterprising Communities: People and Places in the Global Economy, 11 (1) 78-94.
  • Bosangit C., Demangeot C., (2016). Exploring reflective learning during the extended consumption of life experiences, Journal of Business Research, 69 (1) 208-215.
  • Demangeot C., Broderick A., (2016). Engaging customers during a website visit: A model of website customer engagement, International Journal of Retail & Distribution Management, 44 (8) 814 - 839 .
  • Demangeot C., Broeckerhoff A., Kipnis E., Pullig C., Visconti L., (2015). Consumer mobility and well-being among changing places and shifting ethnicities, Marketing Theory, 15 (2) 271-278.
  • Zafari K., Allison G., Demangeot C., (2015). Practising conviviality: Social uses of ethnic cuisine in an Asian multicultural environment, Journal of Consumer Marketing, 32 (7) 564-575.
  • Demangeot C., Broderick A., Craig C., (2015). Multicultural marketplaces: New territory for international marketing and consumer research, International Marketing Review, 32 (2) 118-140.
  • Kipnis E., Broderick A., Demangeot C., (2014). Consumer Multiculturation: Consequences of Multi-Cultural Identification for Brand Knowledge, Consumption Markets & Culture, 17 (3) 231-253.
  • Visconti L., Jafari A., Batat W., Broeckerhoff A., Ozhan Dedeoglu A., Demangeot C., Kipnis E., Lindridge A., Penaloza L., Pullig C., Regany F., Ustundagli E., Weinberger M., (2014). Consumer ethnicity three decades after: A transformative consumer research agenda, Journal of Marketing Management, 30 (17-18) 1882-1922.
  • Kipnis E., Broderick A., Demangeot C., Adkins N., Ferguson N., Henderson G., Johnson G., Mandiberg J, Mueller R., Pullig C., Roy A, Zuniga M., (2013). Branding Beyond Prejudice: Cultural Branding and Consumer Well-being in Multicultural Marketplaces, Journal of Business Research, 66 (8) 1186-1194.
  • Demangeot C., Adkins N., Mueller R., Henderson G., Ferguson N., Mandiberg J., Roy A., Johnson G., Kipnis E., Pullig C., Broderick A., Zuniga M., (2013). Towards Intercultural Competency in Multicultural Marketplaces, Journal of Public Policy & Marketing, 32 (Feb) 156-164.
  • Demangeot C., Sankaran K., (2012). Cultural Pluralism: Uncovering Consumption Patterns in a Multi-Cultural Environment, Journal of Marketing Management, 28 (7/8) 760-783.
  • Sankaran K, Demangeot C., (2011). On Becoming a Culturally Plural Consumer, Journal of Consumer Marketing, 28 (7) 540-549.
  • Demangeot C., Broderick A., (2010). Exploration and its Manifestations in the Context of Online Shopping, Journal of Marketing Management, 26 (13/14) 1256-1278.
  • Demangeot C., Broderick A., (2010). Consumer Perceptions of Online Shopping Environments: A Gestalt Approach, Psychology and Marketing, 27 (2) 117-140.
  • Demangeot C., Broderick A., (2008). The Role of Exploration in Creating Online Shopping Value, Advances in Consumer Research, 36 473-481.
  • Demangeot C., Broderick A., (2007). Conceptualising Consumer Behaviour in Online Shopping Environment, International Journal of Retail & Distribution Management, 35 (11) 878-894.
  • Demangeot C., Broderick A., (2006). Exploring the Experiential Intensity of Online Shopping Environments, Qualitative Market Research, 9 (4) 325-351.
Peer Review Proceedings
  • Demangeot C., Leicht T., (2022), Marketing Trends conference proceedings, in: Marketing Trends 2022 Marketing Trends, pp..
  • De Kerviler Gwarlann, Demangeot C., (2020), Advances in Consumer Reearch, in: Advances in Consumer Research Association for Consumer Research, pp..
  • Plé L., Demangeot C., (2018), Value Co-Destruction Consequences of Contextualized Interactions Between Online and Offline Deviant Behaviors: An Ecosystemic View, in: Opportunities for Services in a Challenging World , pp..
Research fields
  • Multicultural marketplaces
  • Online communities
  • Consumer empowerment
  • Intercultural competences
Executive MBA :
  • Team building
Grande Ecole (Master cycle) :
  • Marketing to emerging markets
  • Marketing strategy and company observation
  • Brand management
International MBA :
  • Consumer behaviour