Professor

Arno DE CAIGNY

Arno DE CAIGNY
Assistant Professor
Ph.D., Sales and Marketing, Marketing - University of Lille
Track: Marketing
Education
  • 2019 : Ph.D., Sales and Marketing, Marketing, University of Lille, France
  • 2015 : Master, Economics and Mathematics Sciences, Marketing, Ghent University, Belgium
  • 2014 : Master, Business Administration, Finance, Ghent University, Belgium
  • 2013 : Bachelor, Business Administration, Business, Ghent University, Belgium
Professional Experiences
Professional Experience :
  • 2015 - 2016, Business Analyst, Deloitte Touche Thomatsu, Brussels, Belgium
Published Papers in Refereed Journals
  • De Caigny A., Coussement K., De Bock K., Lessmann S., (2019). Incorporating Textual Information in Customer Churn Prediction Models Based on a Convolutional Neural Network, International Journal of Forecasting, forthcoming 1-10.
  • De Caigny A., Coussement K., De Bock K.W., (2018). A New Hybrid Classification Algorithm for Customer Churn Prediction Based on Logistic Regression and Decision Trees, European Journal of Operational Research, 269 (2) 760-772.
Research fields
  • Marketing Analytics
  • Economics
  • Quantitative Methods
IÉSEG