Gudrun ROOSE

Gudrun ROOSE
Assistant Professor
Ph.D. in Marketing - Ghent University
Track: Marketing
Education
  • 2018 : Ph.D. in Marketing, Ghent University, Belgium
Scientific prizes and Awards
Awards
  • 2019 : International Marketing Trends Conference, Ghent University
  • 2018 : Annual FEB research day - Best Student Poster 2018, Ghent University
Published Papers in Refereed Journals
  • Roose G., Vermeir I., (2020). Visual Design Cues Impacting Food Choice: A Review and Future Research Agenda, Foods, 9 (1495) 1-59.
  • Roose G., Mulier L., (2020). Healthy Advertising Coming to Its Senses: The Effectiveness of Sensory Appeals in Healthy Food Advertising, Foods, 9 (51) 1-22.
  • Roose G., Vermeir I., Geuens M., (2019). A Match Made in Heaven or Down Under? The Effectiveness of Matching Visual and Verbal Horizons in Advertising, Journal of Consumer Psychology, 29 (3) 411-427.
Show all
  • Roose G., Geuens Maggie, Vermeir Iris, (2018). From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements, British Food Journal, 120 (6) 1170-1182.
  • Roose G., Van Kerckhove Anneleen, Huyghe Elke, (2017). Honey they shrank the food! An integrative study of the impact of food granularity and its operationalization mode on consumption, Journal of Business Research, 75 (/) 210-220.
Research fields
  • Marketing
  • Quantitative Methods