Assistant Professor
Ph.D., Business Administration, Marketing - Getulio Vargas Foundation - FGV
Track: Marketing
  • 2018 : Visiting Ph.D. student, Other, Psychology, Columbia University, USA
  • 2018 : Ph.D., Business Administration, Marketing, Getulio Vargas Foundation - FGV, Brazil
  • 2015 : Master, Business Administration, Marketing, Getulio Vargas Foundation - FGV, Brazil
  • 2007 : Other (MBA), Sales and Marketing, Marketing, Getulio Vargas Foundation - FGV, Brazil
  • 2005 : Other, Other, International Negotiation and Sales Management, Universidade Estacio de Sá , Brazil
  • 2005 : Bachelor, Other, Communication, Federal University of Rio de Janeiro, Brazil
Professional Experiences
Academic Experience
  • 2021 - present, Assistant Professor of Marketing and Sales, IÉSEG School of Management, , France
  • 2018 - 2020, Researcher, Columbia University, New York, USA
Professional Experience :
  • 2006 - 2013, Marketing Consultant (Permanent managerial position), Telefónica/Vivo, ,
  • 2004 - 2006, Marketing Assistant, CMG Worldwide, Indianapolis - USA, USA
Scientific prizes and Awards
  • 2020 : honored teacher, International Business Education Alliance (IBEA)
  • 2019 : honored teacher, International Business Education Alliance (IBEA)
Published Papers in Refereed Journals
  • Jacob J., Vieites Y., Andrade E., Goldzmidt R., Goldzmidt R., (2022). Expected Socioeconomic-Status-Based Discrimination Reduces Price Sensitivity Among the Poor, Journal of Marketing Research, 59 (04) 1-18.
  • Guilherme Ramos G., Yan Vieites Y., Jacob J., Eduardo Andrade E., (2020). Political Orientation and Support for Social Isolation during the COVID-19 Pandemic: Evidence from Brazil, Revista de Administração Pública, 54 (4) 00-00.
  • Jacob J., Mauricio Palmeira M., Eduardo Andrade E., Shahin Sharifi S., Wen Mao W., (2019). The Influence of Arbitrary Breakpoints on Judgments of Maximum Output, Journal of Consumer Psychology, 30 (2) 260-276.
Book Chapters
  • Jacob J., Valerie Purdie-Greenaway V., (2021), Stigma interventions with low-income consumers, in: Innovative Stigma and Discrimination Reduction Programs.
Peer Review Proceedings
  • Jacob J., Behr P., (2019), The Role of Social Capital on Female Financial Inclusion in Senegal - Evidence from the Field, in: North American Advances in Consumer Research Advances in Consumer Research, pp.00.
  • Jacob J., Vieites Y., Goldzmidt R., Andrade E., (2018), “The Price of a Threat: How Social Identity Threat Influences Price Sensitivity.”, in: Advances for Consumer Research North American Advances for Consumer Research, pp..
Research fields
  • Marketing
  • Consumer Behavior
  • Diversity and inclusion in organizations
  • Leadership
Bachelor in International Business :
  • Market research
MSc in Digital Marketing and CRM :
  • Research & consulting tools