Marketing at the Confluence between Entertainment and Analytics

Paris, IÉSEG School of Management

19-23 July, 2016

logo_amsIESEG Logo      Logo AMS (rouge)

With the support of

The 19th AMS World Marketing Congress will take place at IÉSEG School of Management’s Paris campus, situated within the Grande Arche of La Défense, in sight of the Arc de Triomphe. The co-chairs of the 19th AMS World Marketing Congress invite scholars across all disciplines within marketing to question the validity of accepted managerial practices, theories, and methods in a context where the rise of experiential and analytical capabilities affects consumer and marketer behavior.

We look forward to seeing you and engaging in the lively intellectual discussions and warm fellowship that are trademarks of the Academy of Marketing Science and the World Marketing Congress.

Programme co-chairs

Catherine Demangeot Jean-Luc Herrmann David J. Ortinau

IESEG School of Management, France

University of Lorraine, France

University of South Florida, USA

IÉSEG School of Management

campus-parisIÉSEG School of Management is one of the top business schools in France belonging to the prestigious grande école system.

It was established in 1964 and for the last several years has been rapidly developing as a leading research and teaching institution in Europe.

Its Parisian campus is located in the La Defense financial district. The school has about 4300 students and more than 100 permanent international faculty members, and is EQUIS and AACSB accredited.