Why do many shared mobility providers struggle to attract car drivers?
03/23/2025
The transport sector is one of the largest sources of greenhouse gas emissions in the European Union, with road transportation accounting for most of these emissions.
The European Parliament notes that passenger cars accounted for over half of total CO2 emissions from EU road transport in 2019. And with an average car occupancy rate of 1.6, one of the avenues that has been explored to reduce car emissions is shared mobility schemes that offer alternative travel modes such as micromobility (e.g., Lime or Tier scooters), carsharing (e.g., ShareNow), or ridehailing (e.g., Uber).
However, previous research has highlighted that some shared mobility solutions can struggle to attract car users, the very group that must change their travel mode choice for sustainable transport policies to be effective.