The Master of Science in Big Data Analytics for Business is a one year program completely taught in English which aims at training data scientists in the field of (online) marketing, finance, and operations.
Participants are exposed to the leading-edge fundamentals in decision-making by extracting knowledge from Big Data, including social media data, customer web traffic data, Bloomberg’s financial data, and inventory process logs.
Participants will learn to solve managerial problems by critically asking questions in the spirit of ‘What do we know?’ (Data driven) rather than ‘What do we think? (Gut feeling).
Graduates will have acquired the skills to discover key information by reviewing company data, taking into consideration the relevant business context. They will become decision makers with strong fundamentals in business and analytics. They can work as:
“Flipped classes”, courses that are co-developed with students and companies, personalized curricula, and interdisciplinary courses… These are just some examples of the activities used in IÉSEG’s new teaching and learning […]