Corporate Relations - IÉSEG

Corporate Relations

Avoiding the boomerang effect: Corporate social responsibility and brand building

April 20, 2017

Avoiding the boomerang effect: Corporate social responsibility and brand building

Based on an interview with François Maon and his chapter “Building Brands Via Corporate Social Responsibility” co-authored with Adam Lindgreen and Christine Vallaster (The Routledge Companion to Contemporary Brand Management, […]

Customized training program for Boulanger Store Managers

April 20, 2017

Customized training program for Boulanger Store Managers

In February 2017, IÉSEG started running a training course for 12 store managers from Boulanger, one of the French leaders in technological solutions and household appliances, with over 130 points […]

Registration open for the IÉSEG Corporate Summer Workshop

April 19, 2017

Registration open for the IÉSEG Corporate Summer Workshop

Building on the success of last year’s event, which brought together more than 200 people, the 2017 Corporate Summer Workshop (on 22 June 2017 at the Paris-La Défense campus) will […]

Collaboration with Camaïeu and Uniqlo: IÉSEG students work on real corporate social responsibility issues

January 10, 2017

Collaboration with Camaïeu and Uniqlo: IÉSEG students work on real corporate social responsibility issues

Since the beginning of the academic year, all 3rd year students in the Grande École program (Lille and Paris) have been taking part in “CSR projects” (Corporate Social Responsibility). Divided […]

How can retailers increase the adoption of in-store mobile payment?

January 9, 2017

How can retailers increase the adoption of in-store mobile payment?

Based on an interview with Gwarlann de Kerviler and Nathalie T.M. Demoulin and their article* “Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers?” co-authored with […]

IÉSEG inaugurates “Wall of Fame” highlighting key corporate partners

January 9, 2017

IÉSEG inaugurates “Wall of Fame” highlighting key corporate partners

More than 200 people gathered at IÉSEG’s campus in Lille on the 1st December for the inauguration of the School’s ‘Wall of Fame’ (see picture) which highlights the School’s key […]

IÉSEG Executive Education develops tailor-made international solutions for companies & universities

January 5, 2017

IÉSEG Executive Education develops tailor-made international solutions for companies & universities

Thanks to its network of more than 260 universities and 2,500 partner companies, IÉSEG’s Executive Education team is developing its international activities by offering companies and universities customized “learning expeditions”. […]

Slow speedy shoppers with bespoke flooring

November 24, 2016

Slow speedy shoppers with bespoke flooring

Based on an interview with Nico Heuvinck on his paper*  “Altering speed of locomotion” coauthored with Bram Van den Bergh, Gaby A. C. Schellekens and Iris Vermeir (Journal of Consumer […]

IÉSEG launches « Big Data & Digital Banking » Chair with the support of Crédit Agricole Nord de France

October 10, 2016

IÉSEG launches « Big Data & Digital Banking » Chair with the support of Crédit Agricole Nord de France

IÉSEG and Crédit Agricole Nord de France have announced the launch of the « Big Data-Digital Banking » Chair that will incorporate an applied research program developed by the School […]

CSR communication: What is the impact for companies facing future allegations of social irresponsibility?

October 10, 2016

CSR communication: What is the impact for companies facing future allegations of social irresponsibility?

Based on an interview with Catherine Janssen on her paper* “Playing with fire: aggravating and buffering effects of ex ante CSR  communication campaigns for companies facing allegations of social irresponsibility” […]

Page 1 / 812345Dernière page »
IÉSEG