The Master of Science in Digital Marketing & CRM is a one year program completely taught in English which provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.
The main objective of the program is to prepare future managers to work in these two rapidly emerging and complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.
The focus is on acquiring the theoretical and practical knowledge. This is the foundation for the development of professionals who can improve their effective digital marketing strategy by capitalizing on customer’s data. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.
Today, online communication with potential customers, and building long term relationships with them, are top priorities for marketing professionals. Successful management of online customers will increase company competitiveness and profitability.
The Master of Science in Digital Marketing & CRM provides a unique opportunity to strengthen both your knowledge in digital marketing and customer relationship management.
Participants will graduate from this innovative program mastering new techniques to optimize communication strategies and improve customer relations. Career opportunities can be found in diverse sectors in positions such as: