MSc Digital Marketing & CRM
Before coming to IÉSEG, I completed a Bachelor program in Business Administration and Management at Bocconi University in Milan, Italy.
I chose IÉSEG for two main reasons: the school’s position in the international rankings, and the fact that I wanted to pursue my studies in France.
I decided to enroll in the MSc in Digital Marketing & CRM as I believe that marketing will be totally digital driven in the future and this program would enable me to acquire the necessary skills.
I really enjoyed the New Trends and Technologies course, which gave me a broad overview of all latest digital trends, including how they evolve over time and the potential opportunities and threats they provide. I also really liked the CRM and Big Data courses as they helped me to better understand the link between CRM and Big Data from a marketing perspective.
The Career Support Program was also very helpful. The highly involved coaches and their knowledge of the French job market, prepares students well for interviews and shows them how to network effectively.
I will do my internship for an online travel agency (OTA).
Published on: November 27, 2018
Master in Digital Marketing & CRM / Promo 2022
Global Product Manager, L’ORÉAL LUXE
Prior to joining IÉSEG, I worked in the advertising industry for 5 years as an Art Director with Publicis Groupe MENA. It was a great career launch as I was able to work with different international and regional brands in several industries such as telecom, banking and FMCG. ...
MSc in Digital Marketing & CRM
When I completed my studies at IÉSEG, I moved back to my country and in July 2019, I started an internship in the digital team of Robilant Associati, the first and leading brand and design consultancy in Italy, located in Milan. In January 2020, I completed my internship, ...