IMP 2019 Conference & Doctoral Colloquium
August 27-30, 2019
IÉSEG Paris Campus
The 35th Industrial Marketing & Purchasing (IMP) Conference will take place at IÉSEG School of Management, Paris campus, situated within the Grande Arche of La Défense, in sight of the Arc de Triomphe. The co-chairs of IMP 2019 conference invite scholars having interest in the field of industrial marketing and purchasing to share their latest research on the current challenges firms face in Business-to-Business Markets.
The conference will present a broad selection of papers primarily focused on the development of business-to-business relationships and networks. On this occasion, the theme is:
« RELATIONSHIPS, INTERACTIONS AND NETWORKS IN COMPETITIVE ENVIRONMENT »
The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. The fast political changes, technological advancement and the rapid growth in international business operations impose new issues and challenges for the global marketing activities. Firms are exposed to opportunities alongside the challenges they face. The theme of the conference explores how firms can sustain their existence and manage their network relationships within such competitive environment.
IMP Conferences are always structured to maximise the amount of discussion and interaction. Researchers at all stages in their careers are encouraged to present their finding in a challenging, but supportive atmosphere.
IMP 2019 will provide the opportunity for researchers to disseminate knowledge on emerging trends in industrial marketing. It is an ideal opportunity to meet with peers and exchange ideas to enrich your work with valuable feedback in a unique setting and atmosphere.
Authors are invited to present results from their research at any stage of development. Papers will be selected on the bases of their quality, originality and relevance to the development of ideas within the IMP framework.