Live Session: Zero point of sales… An attractive myth?

Free event – Registration required


Retail digitalization is spreading quickly, not only with the generalization of tools such as internet connected PCs and smartphones, but also with the transformation of retail and services becoming increasingly accessible remotely. The crisis of Covid-19 has also certainly hastened the trend with many everyday purchases becoming digitalized. While online sales surely provides convenience and rapid access to a broad selection, it may also come at the expense of benefits received from physical outlets.

  • Zero Point of Sales for customers…
  • Zero Point of Sales for retailers
  • Towards a sweet spot for everyone?

The live session will be animated by Dr. Gwarlann DE KERVILER, Associate Professor of Marketing and currently Head of Marketing and Sales Department at IÉSEG. She has a strong expertise in teaching and research with publications in top marketing journals. Her areas of interest cover a broad spectrum, including digitalization of physical outlets, mobile shopping, online reviewing, luxury consumption and influencer marketing. Before joining IÉSEG, Gwarlann worked many years as a marketer for major companies in France and in the US.