Publishing Workshop : “Helping your Marketing and Consumer Research Survive the Review Process?”
Speaker
Date and Location
Friday, March 2nd, 2018 >> 3pm – 6pm
Paris: Room P400
Lille: VisioRoom B252
Abstract
This Publishing Workshop aims at helping researchers to transform their research papers into high quality journal-level submissions. We welcome in particular Faculty who wish to increase the quality of their publications in recognized international academic journals.
Format
Prospective research, targeted to specific journals, like JBR, JAMS, P&M, etc., is presented by the author(s) in a conference presentation format. Then, the research is critiqued with advice on positioning and addressing any theoretical or methodological issues. Audience participation is highly encouraged.
