[Research Seminar] Accounting: “Grabbin investor attention with limited resources: Small cap firm’s communication channels” A. FILIP – ESSEC Business School
Speakers: Andrei FILIP
ESSEC Business School
A joint work with Romain Boulland (ESSEC Business School), Alessandro Ghio (Monash University)
and Luc Paugam (HEC Paris)
Date and Location – Thursday November 25th 2021 from 14:30 to 16:00
in P400 (Paris campus), B252 (Lille campus in Visio) and on Zoom
We explore six communication channels of small cap firms listed on the Alternative Investment Market (AIM) London Stock Exchange and find that small cap firms rely primarily on social media, and in particular on Twitter, to communicate with market participants. We find that managers use social media strategically to grab investor attention at the earnings announcement.
The strategic use of Twitter is effective in increasing investor attention at earnings announcements, particularly for firms with no analyst coverage and more retail investors. However, we also show that the use of Twitter to draw investor attention may harm some investors, in particular retail investors. From a regulatory perspective, our study draws attention on the consequences of the increased use of social media by smaller firms.
Keywords: Investor Attention; Communication Channels; Social Media; Earnings Announcement; AIM London