Master in Fashion Management Program

This course provides the essentials of financial and cost accounting tailored to the fashion industry.

Students will understand how to read financial statements, manage costs, and make smart business decisions.

This course gives the tools to turn creativity into profitable strategy.

Many of the world’s greatest achievements have been made possible through the effective organization of vast resources and coordinated human effort to accomplish complex objectives. This course focuses on making strategic organizational choices, with a particular emphasis on the fashion, experience, and broader luxury sectors.

It is structured into three main sections:

The Luxury Industry
An overview of the global luxury market, its key players, and evolving trends.

Organization Design
A study of how organizational structures align with strategic goals and external environments, including an analysis of common models and critical design challenges.

Organizational Creativity
An exploration of how to foster creativity within organizations and structure teams and processes to drive innovative outcomes.

By the end of the course, students will gain the tools and frameworks needed to design agile, creative, and strategically aligned organizations, particularly within the context of luxury and experience-driven industries.

This course introduces the fundamentals of pattern making and fabric studies, guiding students through the transformation of design concepts into wearable garments.

Students will learn to create basic and advanced patterns, understand fabric behavior, and select appropriate materials based on texture, drape, and construction needs.

Emphasis is placed on the relationship between fabric choice, garment structure, and fit within the context of fashion design and production.

By the end of the course, students will understand key marketing theories and how they apply to fashion and luxury management.

They will be able to develop a marketing plan, apply strategic marketing concepts, and perform both strategic and operational marketing analyses.

This course aims at exploring how luxury brands shape identity and influence across diverse luxury industries.

It delves into the roles of prestige, heritage, and innovation in building enduring value.

Students will gain insights into strategies that elevate brands from premium to iconic.

This course looks at the evolution of Fashion during the 20th Century with an introduction about the history of Costume. Clothing, accessories, textiles, hair and make-up, production, distribution and acquisition will be analysed through art, literature and other primary sources.

Students will gain knowledge of the principal contributions made by famous designers to the world of fashion.

Furthermore, students will study in depth the ways in which each designer was influenced by contemporary events and the world of art.

Merchandising
Build Technical management tools Tool box, Merchandising Plan, Open to Buy and link them correctly together.

Buying
Acknowledge the pivotal role of Fashion buyers within the retail Fashion industry and more precisely within the Fashion Buying value chain as a key stakeholder. At the end of the course the student should be able to link logically the merchandise plan to the range plan, while building a balanced collection made of branded or private label apparel. 

At the end of the course, students will be able to understand and determine various aspects of business strategy in the fashion and luxury industry.

They should be able to explore the various competitive forces in the market environment and examine various corporate issues inside the organisation that determine the upcoming trends in this particular industry.

This should allow the student to think and evaluate analytically, without missing on details, on the long-term business strategy formulation of the firm.

By the end of the course, students will understand the unique characteristics and competitive dynamics of the fashion industry in supply chain and operations.

They will be able to evaluate and improve operations and supply chain strategies, including the role of technology in enhancing efficiency and responsiveness.

Coming soon

The Career Program aims to help IÉSEG students build and implement their professional objective in line with their aspirations, skills and the socio-economic reality of the market.

The objective is to facilitate their integration into the labor market, in an environment that allows them to develop personally and professionally.

All students benefit from a credited program tailored to their track or major, taught by a dedicated team of experienced professionals. The Career Program includes collective credit courses, digital resources, and on-demand coaching provided by the Career team for those who need additional support. A cycle of thematic events fosters connections with companies and helps students build their professional networks. Our pedagogical approach blends various teaching methods, including digital modules, interactive and blended learning, coaching, peer-to-peer, learning by doing, live scenarios, debriefing, and reflection, in line with IÉSEG’s teaching and learning strategy.

Credited Language courses for all levels are included in the program. French is the mandatory choice for any non-French speaking student. For native French speaking students, other languages are offered (Chinese, Spanish, German – list subject to change).

This course aims at providing students with a clear understanding of the global cosmetics and fragrance industry, including the cosmetics products industry, brands and products.

They will learn the different categories of products, the legal framework, the main trends, brands and innovations.

Students will explore the fundamental processes and timelines that shape the fashion system, gaining insight into the roles of key industry players.

They will study past, present, and future fashion trends, learning how trends emerge and influence product development.

Through a creative, discussion-based approach with group projects and brainstorming sessions, students will analyze the connections between fashion trends and broader social, political, and economic contexts.

By the end of the course, students will be able to distinguish between different types of firms in the fashion and luxury sector and understand how budgeting, financing, and investment decisions impact firm value.

They will also gain practical skills in applying corporate finance tools to support strategic decision-making within luxury businesses.

This course explores how to create and sustain a digital culture within the organization.

It will guide students in the understanding of digital innovations: e.g. analytics, AI, NFT, Metaverse – and their impact in the organization.

This course explores the unique dynamics of the fashion industry, brand typologies, and the full product development process.

By the end, students will:

Gain a clear understanding of the fashion market and brand positioning

Analyze how creativity is applied to fashion and luxury product design

Learn how various organizations manage product development and design processes

Understand the fashion value chain, with emphasis on production and sourcing

Acquire foundational knowledge of fabric sourcing, supplier management, manufacturing techniques, supply chain, and related information systems.

The class will focus on managing events and organizing fashion shows.

It will focus on:

Managing events in luxury

History and evolution of fashion shows

Today’s context of fashion shows: Fashion weeks general Structures & cultural specificities

Discovering secrets of backstage (Understanding the process of producing a show, Introduction to the different actors, Focus on production companies & model agencies)

Keys success factors and challenges: creating and planning events

From Diversity to Inclusivity

The course aims to illustrate to the students the signical and perceptual values (marketing oriented) of communication and its visual representation, to help them to choose the best solution in the creation and representation of the products and services and improve the critical approach and design.

At the end of the course, the student should be able to decide which signs, codes and communication strategies are most suitable for designing and communicating in relation to the perceptual results to be achieved in order to characterize its communication with those iconic or symbolic values best suited to bring out in the end user’s desire to purchase.

Learners will be able, therefore, to understand that semiomarketing is the fast track for optimizing the target-client conversion rate and customer loyalty.

Discover how luxury brands craft exceptional retail and client experiences across physical and digital touchpoints.

Examine the role of heritage and innovation in creating seamless omnichannel strategies.

Learn to elevate customer journeys through personalized service, storytelling, and immersive brand environments.

This course offers an in-depth exploration of visual merchandising (VM) as a vital element of luxury retail.

Students will learn the history and evolution of VM, focusing on how brand, product, and consumer experiences connect both online and offline.

Through practical exercises and strategic insights, the course covers window and interior design, product display techniques, and how VM supports broader corporate strategies and career opportunities in the industry.

Coming soon

The Career Program aims to help IÉSEG students build and implement their professional objective in line with their aspirations, skills and the socio-economic reality of the market.

The objective is to facilitate their integration into the labor market, in an environment that allows them to develop personally and professionally.

All students benefit from a credited program tailored to their track or major, taught by a dedicated team of experienced professionals. The Career Program includes collective credit courses, digital resources, and on-demand coaching provided by the Career team for those who need additional support. A cycle of thematic events fosters connections with companies and helps students build their professional networks. Our pedagogical approach blends various teaching methods, including digital modules, interactive and blended learning, coaching, peer-to-peer, learning by doing, live scenarios, debriefing, and reflection, in line with IÉSEG’s teaching and learning strategy.

Credited Language courses for all levels are included in the program. French is the mandatory choice for any non-French speaking student. For native French speaking students, other languages are offered (Chinese, Spanish, German – list subject to change).

What is the law related to fashion?

How to protect your fashion creations, innovations and brands?

Some legal issues related to the manufacture and trade of fashion product

This course provides participants with a profound understanding of entrepreneurship, new business development, and business plan writing.

Through lectures, testimonials, fieldwork, and group assignments, participants are confronted with the how, where, when, whom, and why of starting and developing new business activities.

As part of an international and multicultural team, participants are invited to work on an operational business plan aimed at either the creation of a new venture (NVC-track) or the acceleration of new business for an already established SME (NBD-track).

This course’s ambitions thus go beyond providing theoretical insights. Hands-on experience is gained through out-of-class field work covering all steps of the entrepreneurial decision-making process (e.g., idea generation, feasibility analysis, industry study, market analysis, marketing plan, production plan, product development, and financial statements).

In doing so, participants accumulate entrepreneurial knowledge and behaviors that support innovative solutions and new value development.

The contemporary convergence among art, design and lifestyle is becoming a new frontier of fashion, often underground and yet to be deciphered, where tomorrow’s trends find fertile ground.

To design a strategy and to manage its processes in the field of fashion it means first of all to recognize and interpret the signals – explicit and implicit – coming from the international markets, thus building a clear and convincing output, an individual and collective experience, a bind dialogue between brand and subject.

Through the study of the fashion Branding procedures, related to the activity of product design, communication, service and mostly distribution, students will be invited to elaborate a detailed strategy aimed at the empowerment of a brand.

The study of numerous successful international case histories will support the students to codify the processes through which a Brand concretely acquires uniqueness and charisma.

The course invites all participants to the elaboration of an empowerment strategy at 360° in a specific Fashion context.

This course will focus on people management processes to attract, develop, motivate, and retain high-performing employees in very competitive environments.

Talent management is aimed at improving business performance in fashion and luxury companies and will help future managers understand how to use HRM practices and processes (such as interviews, performance management, training, compensation) for their daily work.

This course explores the digital transformation of the fashion luxury market, from shifting consumer behaviors to the rise of e-commerce and mobile marketing.

Students will learn strategic tools like POEMS, social media, SEO, and CRM tailored to the luxury sector.

It also covers emerging technologies such as AR, AI, and omnichannel retail shaping the future of luxury experiences.

This course explores leadership and negotiation dynamics within the luxury industry, emphasizing emotional intelligence, influence, and decision-making.

Students will learn to navigate complex stakeholder relationships and lead with authenticity in high-value, brand-sensitive environments.

Practical simulations and case studies will build confidence in negotiating across global luxury markets.

This course equips students with analytical tools and a strategic perspective to understand how geopolitical dynamics impact global business environments. Through an interdisciplinary approach, students explore the influence of political risk, international relations, and global power shifts on trade, investment, supply chains, and corporate strategy. Emphasis is placed on real-world cases and interactive discussions to help students assess geopolitical risk and adapt business decisions accordingly. By the end of the course, participants will be able to integrate geopolitical thinking into strategic planning, enabling responsible and resilient decision-making in complex international contexts.

Participants will also be able to integrate geopolitical thinking into strategic planning, enabling responsible and resilient decision-making in complex international contexts.

Particular attention is given to the social impact of geopolitical shifts, encouraging students to consider how business decisions can promote inclusive growth, ethical practices, and long-term societal resilience.

This is a modular, asynchronous course designed to provide participants with a comprehensive and integrated understanding of AI and its transformative impact on business strategy. Bridging technical knowledge and strategic insight, the course guides learners through a rich curriculum that explores how AI drives innovation, enhances operational efficiency, and creates sustainable competitive advantages. The learning journey culminates in real-world case studies that demonstrate how leading organizations have successfully integrated AI into their strategies, operations, and innovation processes. These examples provide actionable insights and help bridge theory with practical application.

Crucially, the course also engages with the broader societal and environmental impacts of AI, positioning ethical, ecological, and workforce considerations as central to strategic decision-making.

By the end of the course, participants will not only understand how AI works, but also how to deploy it responsibly and strategically for long-term business success in complex, dynamic environments.

Creativity is one of the critical components of an organization’s ability to survive and thrive in today’s competitive and dynamic markets. This course will provide participants with a rich understanding of how creativity can be facilitated and managed in a work setting. They will acquire knowledge regarding various theoretical conceptualizations (i.e., how do you define creativity), antecedents (i.e., what makes you and others more creative) and outcomes (i.e., what is the impact) of creativity as well as knowledge on design thinking techniques and tools to lead teams in the creative journey.

How do creative ideas happen? How can we foster our creativity and the creativity of those around us? What are the paths of creative development of individuals who are successful in their creative endeavours? What are the implications for fostering and managing creativity in the workplace? What are the obstacles to creativity? What is the nature of creativity in teams and organizations? These are some of the questions we will address.

During the course, a variety of teaching and learning techniques (including design thinking) will be used to enable participants to think critically and imaginatively about various perspectives of creativity. To realize the goal of a shared learning experience between participants and the instructor, the course is aimed at integrating real challenges and practical experiences of creativity, projects, presentations, experiential exercises, and critical reflection on the various course materials.

This advanced course provides a comprehensive exploration of how organizations can effectively manage, measure, and align performance at individual, team, and organizational levels. The course begins by clarifying the concept of performance management – what it is, what it is not, and what characterizes effective strategic performance practices. Students will examine the challenges of defining and measuring performance accurately, and how to align performance indicators with broader strategic goals such as employee engagement, retention, and organizational growth.

Throughout the course, students will engage with a range of human resource management tools applicable at various stages of the performance management cycle. Legal, ethical, and reporting considerations—as well as software solutions—will also be addressed to provide a holistic understanding of modern performance systems.

A key focus of the course is the social dimension of performance management. Students will explore how to design systems that are valid, reliable, and fair for all employees, with a strong emphasis on eliminating bias and supporting diversity, inclusion, and social justice.

The course encourages critical assessment of whether performance systems genuinely enable all individuals, regardless of background, to demonstrate their full potential. This includes addressing how organizational culture, leadership behaviors, and system design can unintentionally disadvantage certain groups—and how such challenges can be effectively mitigated in practice.

Credited Language courses for all levels are included in the program. French is the mandatory choice for any non-French speaking student. For native French speaking students, other languages are offered (Chinese, Spanish, German – list subject to change).

4-to 6-month internship or work experience anywhere in the world. Alternatively, students can opt for a consulting project or a thesis.