Promote routines to enhance team performance 01.20.2016 Corporate Relations Based on an interview with Caroline Sargis-Roussel and the article “Routinisation et performance des équipes...
How can companies access poor consumers in rich markets? 01.13.2016 Corporate Relations Based on an interview with Loïc Plé and his paper “Serving poor people in rich...
Anna Canato appointed Director of Research at IÉSEG 01.11.2016 Our School Dr Anna Canato, Professor of Management, has been appointed as the new Director of Research...
Changing brands without losing customers 12.08.2015 Corporate Relations Based on an interview with Véronique Pauwels-Delassus and the article “The impact of consumer resistance...
IÉSEG launches new Digital Commerce Chair with the Adeo Group… 10.22.2015 Corporate Relations Created in September 2015, the new Chair in Digital Commerce is the result of a...
Personal connection: a key to luxury preferences 10.20.2015 Corporate Relations Predicting consumer preferences for luxury products may just have become easier. By listening to what people...
Leveraging television to improve eating habits 10.20.2015 Research & Expertise A recent study shows that placing audio-visual examples of healthy food consumption in the TV...
New publication: The Handbook of Brand Management Scales 10.05.2015 Research & Expertise IÉSEG Professor Véronique Pauwels is the author of a new book, “The Handbook of Brand...
Employers prefer to promote men… but not always 06.15.2015 Corporate Relations A recent study shows that when women try to take a first step up the...
