At the end of August (27-30th) , IÉSEG will host the 35th Industrial Marketing & Purchasing (IMP) Group Conference at its Paris-La Défense campus. The theme of this year’s event, which gathers researchers in the field of industrial marketing and purchasing is “relationships, interactions and networks in competitive environment”.
Over several days, academics will share their latest research on the current challenges firms face in Business-to-Business Markets.
Fawaz Baddar and Chavi Fletcher-Chen, professors at IÉSEG and co-organisers of the event, note: “The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. The fast political changes, technological advancement and the rapid growth in international business operations create new issues and challenges for global marketing activities.
“The aim therefore is to explore how firms can sustain their existence and manage their network relationships within such a competitive environment. It is an ideal opportunity to meet with peers and exchange ideas to enrich your work with valuable feedback in a unique setting and atmosphere.”
More information is available on the conference website.
*The IMP Group (Industrial Marketing And Purchasing Group) is an international group of scholars concerned with developing concepts and knowledge in the field of business-to-business marketing and purchasing.