Fashion Business Summer Program

Summer immersion in Paris.

  • Format

    2 weeks

  • Languages


  • Location

    Paris – France

  • Fees


  • Intake


  • Credits

    6 ECTS


Fashion Business Summer Program courses are designed to develop the intellectual ability of students through the understanding of the principles and practices of fashion business and their application in connection with the apparel and luxury goods industry.

Each module contains a mix of lectures from both academics and professionals in the field.


Students will learn basic knowledge in all of the key areas associated with the fashion business, including brand development and positioning, marketing, distribution, advertising, and consumer behavior.

Courses Content

  • 2 intensive courses taught in English, 40 contact hours
  • 6 ECTS


Fashion and Luxury Goods Marketing (16 Contacts Hours)




Fashion and Luxury Goods Marketing, Gwarlann de KERVILER

At the end of this module, students should be able to:

Identify the specificities of luxury and be aware of the main differences with mass market and fashion, in order to understand the luxury clients’ needs

Communicate effectively in luxury (with clients, media, influencers)

Make informed business decisions about marketing and sales issues, knowing the main challenges of the luxury industry (sales channels, communication, massification)

Download the syllabus

Fashion: A powerful Business Universe (16 Contacts Hours)




Fashion: A powerful Business Universe, Alise TRAUTMANE-UZUNERA

At the end of this module, students should be able to:

Understand the dynamic and multifaceted nature of the fashion industry as a global business.

Analyze fashion categories and trends through the lens of fashion theories and historical developments.

Gain a comprehensive understanding of pivotal designers, brands, and fashion conglomerates, and their market impact.

Master industry-specific vocabulary and professional communication skills within the fashion sector.

Examine the intricacies of brand building, strategic positioning, and competitive differentiation in fashion.

Advocate for sustainable, inclusive, and ethical practices, recognizing industry challenges and solutions.

Evaluate the transformative role of digital media and technology in fashion marketing, public relations, and consumer engagement.

Collaborate effectively in team settings to simulate real-world fashion project management and decision-making.

Download the syllabus

Corporate Sessions (8 Contacts Hours)

Description (subject to change upon arrival)

Workshops (e.g.): A Journey in the Fragrances Industry, Managing Fashion Shows

Corporate talks (e.g.): Paris: Capital of Fashion

Potential business sector for visits (e.g.): Galliera Museum

Grades and Credits

Students’ work is graded out of 20 points, the lowest passing grade is 10/20. Grades may be awarded for final examinations, individual and/or group papers and reports, and class participation. Most grades are a mix of several of these types of assessment.

Grades and Credits, Transcription and Credit Transfer

General contact

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