2 weeks
Fashion Business Summer Program
Summer immersion in Paris.
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English
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Paris – France
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€2,650
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July
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6 ECTS
PROGRAM
Fashion Business Summer Program courses are designed to develop the intellectual ability of students through the understanding of the principles and practices of fashion business and their application in connection with the apparel and luxury goods industry.
Each module contains a mix of lectures from both academics and professionals in the field.
LEARNING OBJECTIVES
Students will learn basic knowledge in all of the key areas associated with the fashion business, including brand development and positioning, marketing, distribution, advertising, and consumer behavior.
Courses Content
- 2 intensive courses taught in English, 40 contact hours
- 6 ECTS
ECTS
Fashion and Luxury Goods Marketing, Sébastien SANTOS
At the end of this module, students should be able to:
Identify the specificities of luxury and be aware of the main differences with mass market and fashion, in order to understand the luxury clients’ needs
Communicate effectively in luxury (with clients, media, influencers)
Make informed business decisions about marketing and sales issues, knowing the main challenges of the luxury industry (sales channels, communication, massification)
Fashion: A powerful Business Universe, Alexie LABOUZE
At the end of this module, students should be able to:
Appreciate the business of fashion
Differentiate fashion trends in time and in places and relate fashion theories and fashion cycles to trend analysis and prediction
Get an overall knowledge of specific designers/brands
Acquire vocabulary specific to apparel
Identify the relationship between fashion design, production, and merchandising in the in the global world
Understand what role the consumer plays in today’s fashion world
Recognize the ethical issues facing both consumers and firms in today’s global fashion business
Develop critical thinking and analytical skills related to Fashion Marketing & Merchandising
Workshops (e.g.): A Journey in the Fragrances Industry, Managing Fashion Shows
Corporate talks (e.g.): Paris: Capital of Fashion
Potential business sector for visits (e.g.): Galliera Museum
Grades and Credits
Students’ work is graded out of 20 points, the lowest passing grade is 10/20. Grades may be awarded for final examinations, individual and/or group papers and reports, and class participation. Most grades are a mix of several of these types of assessment.
General contact
Farah HEFIED