3 Terms + Capstone Project
Master in International Business (MIB) program
Curriculum
The MIB program is designed to cultivate a global mindset necessary for today’s global economic environment.
The program is offered on a full-time basis and consists of two (fast track) or three (regular track) academic semesters followed by an internship or master thesis semester. The second part of the third semester will be delivered in an asynchronous mode so students can start their capstone project in early September of the second academic year.
The program structure is varied to ensure that it will comply with a wide range of personal and professional objectives, and offers a mix of theory and hands-on applications to sharpen students’ skills and insights in different business contexts. Students have the possibility to partially customize the program so that it meets their needs and interests by choosing some of the electives in their curriculum.
The program offers two intakes per year, one in January (Lille) and the other one in September (Lille or Paris campuses).
Program Structure
IÉSEG’s Master in International Business is designed for students who are eager to live a multicultural and international experience, and offers two different tracks based on participants’ academic background:
> Fast Track: Participants who have 4 years of higher education (4-year Bachelor, Master or “M1” validated by an official degree equivalent to at least 240 ECTS credits) may request exemption from the 3rd term.
> Regular Track: for all participants. Mandatory for participants who have 3 years of higher education (Bachelor in 3 years, Licence/”Bac+3″) validated by an official degree with the equivalent of 180 ECTS credits.
> IÉSEG reserves the right to admit candidates with a 4-year degree into the Regular Track depending on the quality of their application.
> Due to a bilateral agreement between India and France, Indian students are required to take the Regular Track, regardless of the length of the Bachelor’s degree obtained.


Course Content
ECTS
This course focuses on financial globalization, that is, the opening up of a country’s financial system to capital flows and financial firms from other countries.
It provides the necessary background to understand the basics of global financial markets and then presents two important but related aspects of global finance; the existing financial regulation, the two recent financial crises, the subprime and the sovereign debt crisis.
It also presents possible solutions to fix global finance.
Analyze the determinants and consequences of the international integration of markets and understanding the challenges and risks of international trade and investments
Understand the impact of globalization on goods, labor and financial markets.
Understand the main strategy theories and apply them to organizations that operate in increasingly global markets
Implement the “strategy tripod” to analyze strategy from an industry-, institution-, and resource-based view
Identify and discuss challenges and opportunities that the globalization of markets poses to companies
Have greater awareness about ESRS topics such as the relevance of CSR for companies that operate in international markets, triple bottom line and stakeholder theory.
This course aims to transfer the main logics and methodologies of the principal HRM tools in an international context: planning, recruitment and selection, training, appraisal systems and compensation.
The organizational development policies and practices are explained and discussed crosswise in relation to the development of each HRM tool.
For all sessions, critical issues and problems related to the practical applications in the international context of the HR operational systems are identified and examined in order to enhance a pragmatic approach.
This course presents an introduction to global marketing. The topics covered in class include the international marketing context, the selection process of potential international markets and alternative market entry strategies, the development of the international marketing strategy, and the standardization vs. adaptation debate when designing the international marketing mix.
In addition to lectures, the course consists of (video) case studies, in which students will have to critically apply the concepts discussed in class and propose their own solutions to the various real-life problems and/or situations.
Last but not least, students will be asked to work on a group project applying the concepts learned in class to a global company of their choice. An active, interactive, and critical approach is fundamental for this course.
Evaluate the use of accounting information for both external and internal decision making
Understand financial statements to assess overall business performance, financial solidity and profitability
Construct and interpret management accounting information for decision making, planning and control.
Coming soon
The Career Program aims to help IÉSEG students build and implement their professional objective in line with their aspirations, skills and the socio-economic reality of the market.
The objective is to facilitate their integration into the labor market, in an environment that allows them to develop personally and professionally
All students benefit from a credited program tailored to their track or major, taught by a dedicated team of experienced professionals. The Career Program includes collective credit courses, digital resources, and on-demand coaching provided by the Career team for those who need additional support. A cycle of thematic events fosters connections with companies and helps students build their professional networks. Our pedagogical approach blends various teaching methods, including digital modules, interactive and blended learning, coaching, peer-to-peer, learning by doing, live scenarios, debriefing, and reflection, in line with IÉSEG’s teaching and learning strategy.
Credited Language courses for all levels are included in the program.
French is the mandatory choice for any non-French speaking student. For native French speaking students, other languages are offered (Chinese, Spanish, German – list subject to change).
This course provides an overview of information security (infosec) and cybersecurity risk assessment and management.
Students will learn to identify information assets, threats, and vulnerabilities; and prioritize risk management efforts.
Additionally, students will learn to research relevant laws, standards, and best practices.
Students in this course will understand the link between corporate strategy and financial analysis.
They will decode financial statements to address the informational concerns of internal and external decision-makers regarding a business’ future performance and attached risks by:
Analysing the informational content of the balance sheet: a.o. by constructing and interpreting the statement of financial structure (i.e. working capital, working capital need and net cash)
Analysing and interpreting the structure of the income statement (and the statement of intermediate balances)
Analysing and interpreting the statement of cash flows: a.o. by calculating and interpreting excess cash flow, available cash flow and free cash flow, calculating and interpreting the cash conversion cycle
Calculating, analysing (through decomposition) and interpreting financial ratios
Usefully comparing the financial statements and ratios over time and with those of other firms to help detect e.g. changes in strategy, differences in market approaches, differences in financial health, …. and generate advice for decision-making
The course objective is to cover the supply chain strategy and concepts and to give students a solid understanding of the analytical tools necessary to solve the supply chain problems.
It is often said that data is the new gold. This course is designed to immerse students into the principles of proper statistical data analysis and interpretation for business, descriptive as well as inferential.
Through lectures, in-class exercises, and a dedicated software, this course addresses the collection, description, analysis and summary of data, including the concepts of frequency distribution, parameter estimation, hypothesis testing, and regression analyses.
Understand the role of new technologies in companies
Describe the latest trends in ICT
Understand the Gartner Hype cycle
Determine when investing in an information system is a good/bad idea by applying appropriate theoretical lenses
See the importance of technologies to companies in specific industries
Have greater awareness about ESRS topics such as planned obsolescence and website visitor tracking practices.
The objective of the course is to introduce advanced methods of project management.
Understand the major approaches and related methodologies of project-group’s organizational design
Understand the principles and the objectives of project management
Master the tools for managing time and resources in order to lead projects effectively in different business contexts
Understand how to organize project teams, considering the individual and social implication of the team working.
Coming soon.
Two electives from our course catalogue
Electives cover a broad range of topics that include legal aspects of corporate intellectual property, multi-channel marketing, customer experience management, blockchain for business, entrepreneurial finance, managing innovation, applying game theory in business settings, team coaching skills and data visualization.
The Career Program aims to help IÉSEG students build and implement their professional objective in line with their aspirations, skills and the socio-economic reality of the market.
The objective is to facilitate their integration into the labor market, in an environment that allows them to develop personally and professionally
All students benefit from a credited program tailored to their track or major, taught by a dedicated team of experienced professionals. The Career Program includes collective credit courses, digital resources, and on-demand coaching provided by the Career team for those who need additional support. A cycle of thematic events fosters connections with companies and helps students build their professional networks. Our pedagogical approach blends various teaching methods, including digital modules, interactive and blended learning, coaching, peer-to-peer, learning by doing, live scenarios, debriefing, and reflection, in line with IÉSEG’s teaching and learning strategy.
Credited Language courses for all levels are included in the program.
French is the mandatory choice for any non-French speaking student. For native French speaking students, other languages are offered (Chinese, Spanish, German – list subject to change).
This course is based on a business management simulation that integrates different functional areas of business, such as production, marketing, logistics, finance, and strategy.
It increases the participants’ awareness of operating a company from a general management perspective in a dynamic and global environment.
To stimulate reflection and practice, the simulation is combined with one or more company visits.
The goal of this course is to give students the tools to create/maintain fruitful international business relationships through negotiation processes aiming to reach mutually satisfying outcomes.
The content of the course will be centered on the following topics: distributive and integrative negotiation settings and strategies, the influence of culture in negotiation strategy and a glimpse into complexity in international negotiations.
Overall, the objective is to provide key concepts and analysis grids, to be useful in various professional settings, in particular in intercultural settings.
This course will consist of a mix of theory delivered to the students and application exercises and realistic role plays.
Class discussion will be based on the students’ performance in the exercises and the concepts will be illustrated by the group’s experience in negotiation.
Active class discussion will enable appropriation of the concepts and to create links with the participants’ past experience.
This course will guide students to the new era of professional selling and help them to identify and create value for their future customers.
Because in the end, everything is about selling.
At the end of the course, students will understand customer value, will be able to sell a product/service to a buyer following the SPIN technique.
And they will have a helicopter view on the features of good sales managers, and how to differentiate them from good salespeople.
The aim of this class is to develop leadership potential.
Through a series of lectures and exercises this class develops leadership knowledge, skills, and attitudes in four important leadership domains: task-oriented, relation-oriented, change-oriented, and ethics-oriented leadership.
At the end of the course, the student should be able to list the major theoretical approaches to leadership classified under the following headings: task-, relationship-, change-, and ethics-oriented leadership.
The students should also be able to apply leadership skills and competencies under these topics in a leadership setting.
Finally, the students should embody the core values, attitudes, and identities associated with authentic leadership.
The student should be able to present their own plan as a leader, acknowledging their strengths and weaknesses to do so and present this plan in front of the class.
This course provides participants with a profound understanding of entrepreneurship, new business development, and business plan writing.
Through lectures, testimonials, fieldwork, and group assignments, participants are confronted with the how, where, when, whom, and why of starting and developing new business activities.
As part of an international and multicultural team, participants are invited to work on an operational business plan aimed at either the creation of a new venture (NVC-track) or the acceleration of new business for an already established SME (NBD-track).
This course’s ambitions thus go beyond providing theoretical insights. Hands-on experience is gained through out-of-class field work covering all steps of the entrepreneurial decision-making process (e.g., idea generation, feasibility analysis, industry study, market analysis, marketing plan, production plan, product development, and financial statements).
In doing so, participants accumulate entrepreneurial knowledge and behaviors that support innovative solutions and new value development.
This course equips students with analytical tools and a strategic perspective to understand how geopolitical dynamics impact global business environments.
Through an interdisciplinary approach, students explore the influence of political risk, international relations, and global power shifts on trade, investment, supply chains, and corporate strategy.
Emphasis is placed on real-world cases and interactive discussions to help students assess geopolitical risk and adapt business decisions accordingly.
By the end of the course, participants will be able to integrate geopolitical thinking into strategic planning, enabling responsible and resilient decision-making in complex international contexts.
Participants will also be able to integrate geopolitical thinking into strategic planning, enabling responsible and resilient decision-making in complex international contexts.
Particular attention is given to the social impact of geopolitical shifts, encouraging students to consider how business decisions can promote inclusive growth, ethical practices, and long-term societal resilience.
This is a modular, asynchronous course designed to provide participants with a comprehensive and integrated understanding of AI and its transformative impact on business strategy.
Bridging technical knowledge and strategic insight, the course guides learners through a rich curriculum that explores how AI drives innovation, enhances operational efficiency, and creates sustainable competitive advantages.
The learning journey culminates in real-world case studies that demonstrate how leading organizations have successfully integrated AI into their strategies, operations, and innovation processes. These examples provide actionable insights and help bridge theory with practical application.
Crucially, the course also engages with the broader societal and environmental impacts of AI, positioning ethical, ecological, and workforce considerations as central to strategic decision-making.
By the end of the course, participants will not only understand how AI works, but also how to deploy it responsibly and strategically for long-term business success in complex, dynamic environments.
Creativity is one of the critical components of an organization’s ability to survive and thrive in today’s competitive and dynamic markets.
This course will provide participants with a rich understanding of how creativity can be facilitated and managed in a work setting. They will acquire knowledge regarding various theoretical conceptualizations (i.e., how do you define creativity), antecedents (i.e., what makes you and others more creative) and outcomes (i.e., what is the impact) of creativity as well as knowledge on design thinking techniques and tools to lead teams in the creative journey.
How do creative ideas happen? How can we foster our creativity and the creativity of those around us? What are the paths of creative development of individuals who are successful in their creative endeavours? What are the implications for fostering and managing creativity in the workplace? What are the obstacles to creativity? What is the nature of creativity in teams and organizations? These are some of the questions we will address.
During the course, a variety of teaching and learning techniques (including design thinking) will be used to enable participants to think critically and imaginatively about various perspectives of creativity.
To realize the goal of a shared learning experience between participants and the instructor, the course is aimed at integrating real challenges and practical experiences of creativity, projects, presentations, experiential exercises, and critical reflection on the various course materials.
This advanced course provides a comprehensive exploration of how organizations can effectively manage, measure, and align performance at individual, team, and organizational levels.
The course begins by clarifying the concept of performance management – what it is, what it is not, and what characterizes effective strategic performance practices. Students will examine the challenges of defining and measuring performance accurately, and how to align performance indicators with broader strategic goals such as employee engagement, retention, and organizational growth.
Throughout the course, students will engage with a range of human resource management tools applicable at various stages of the performance management cycle. Legal, ethical, and reporting considerations—as well as software solutions—will also be addressed to provide a holistic understanding of modern performance systems.
A key focus of the course is the social dimension of performance management. Students will explore how to design systems that are valid, reliable, and fair for all employees, with a strong emphasis on eliminating bias and supporting diversity, inclusion, and social justice.
The course encourages critical assessment of whether performance systems genuinely enable all individuals, regardless of background, to demonstrate their full potential. This includes addressing how organizational culture, leadership behaviors, and system design can unintentionally disadvantage certain groups—and how such challenges can be effectively mitigated in practice.
Credited Language courses for all levels are included in the program.
French is the mandatory choice for any non-French speaking student. For native French speaking students, other languages are offered (Chinese, Spanish, German – list subject to change).
4-to 6-month internship or work experience anywhere in the world. Alternatively, students can opt for a consulting project or a thesis.
Please note that courses are subject to change; please check with the local contact if you have any questions.
Zoom on… AUTHENTIC LEADERSHIP DEVELOPMENT
Positioned in the third semester, this course aims to develop leadership potential. Through a series of lectures and exercises, the course participant grows leadership knowledge, skills, and attitudes in four important leadership domains: task-oriented, relation-oriented, change-oriented, and ethics-oriented leadership.A key element is the development of an individual leadership compass. The leadership compass balances out performance/profit with more relations (belonging, connection), while also focusing on the purpose of elements of business and being sensitive to ethical concerns as a leader.If conditions allow, (part of) this course is organized off campus with exercises and challenges in the field.
Workshops and Corporate Events
Alongside the courses, the program includes various workshops and corporate events to further develop your personal and professional skills. These cover a range of topics, such as conflict management in cross-cultural environments and intercultural communication.
Our Career Program helps participants to establish their professional career plan by working on their skills, personal strengths, and using networking tools to be prepared to meet recruiters’ expectations internationally.
Corporate involvement in the program
Companies are an integral part of the academic life of this Specialized Master. Throughout the program, participants have the opportunity to meet and network with companies of all sizes on topics related to the master, such as conferences, in-class interventions, challenges or tailor-made recruitment. Partnerships may vary from one to another and new opportunities may be proposed according to needs and availability.
Examples of previous events organized for this program*:
> Company presentation, job opportunities and talent game – DECATHLON
> In-class intervention: international marketing business case: new product placement in a specific market – CLUSE
> Company presentation and job opportunities: international opportunities with their 2-year associate program – ALPHASIGHTS
> International Study Tour to Rotterdam-Netherlands: workshops and discussions lead by a host of companies such as Bain and Company, ASML, World Bank Group, Mindbase, etc.
*Non-exhaustive list
INTERNSHIP
During their internship, students are able to combine theories of management with hands-on experience and apply the cross-cultural skills they have developed at IÉSEG.
Junior Project Manager, Department Manager, Business Developer, International HR Partner, Business Analyst or Media & Communication Intern for example: the internship opportunities offered by the program at the end of the curriculum are multiple.
Some companies which hire our interns: Nissan, Altios, Unilever, Nestlé, Pepsico, Puma, Decathlon, Cartier Intl, Faurecia, Europass, etc.
The internship can be undertaken in France or abroad. Most students have done their internships in Asia or in Europe for example.
Local contact
Find here your dedicated contact in your region.




