Marketing and Negotiation

Teaching

The department is responsible for the content of the following 2 tracks and an apprenticeship program:

Marketing Track aims to give students the required knowledge and tools for strategic and operational marketing in companies developing in-depth knowledge on evaluate marketing alternatives and commit to a course of action, using financial, organizational, environmental and ethical criteria to guide decision-making.

International Negotiation and Sales Management Track aims at preparing students to negotiation in many different management roles, introducing conflict and how it is managed, the negotiation process and an understanding of the many international commercial situations in which negotiation plays an important part.

Apprenticeship focused on E-commerce, Retail and Marketing allows students who wish to specialize on E-commerce, retail and marketing to have a solid background and knowledge due to the particular system which includes an important passage of their time in companies.

 

Research

Our research activities are integrated into the CRM cluster which brings together the researchers working on the business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. The results of the research’s outputs in this cluster allow the organizations to identify, acquiring, and retaining customers. By enabling organizations to manage and coordinate customer interactions across multiple channels, departments, lines of business, and geographies, CRM outputs helps organizations maximize the value of every customer interaction and drive superior corporate performance.

Researcher’s members of our department have varied backgrounds and their activity is interdisciplinary as it is based on theory and conceptual ideas from various disciplines such as: Marketing, Management, Psychology, Sales, Economics, Econometrics, etc…

Our research professors have developed certain areas such as Business Intelligence (helping the companies to manage effectively their customer base using e.g. data mining techniques), Consumer behavior (to help companies develop a better understanding of customer requirements and expectations), Marketing Performance Efficiency (to evaluate the performance of loyalty programs that range from the use of conventional measures of marketing to the use of measures of financial performance), etc…

 

Academic staff of the Department

 

FILTER BY:
B
Fawaz BADDAR
BADDAR Fawaz
Ph.D. in Strategic Sales and Account Management, Cranfield University
Fabian BARTSCH
BARTSCH Fabian
Ph.D. in Management, International Marketing, University of Vienna
Tim Michael BOETTGER
BOETTGER Tim Michael
Ph.D., Management Sciences (Marketing), University of St. Gallen
Benjamin BOEUF
BOEUF Benjamin
Ph.D., Management Sciences, Marketing, HEC Montreal
C
Elke CABOOTER
CABOOTER Elke
Ph.D. in Applied Economics, Ghent University
Romain CADARIO
CADARIO Romain
Ph.D., Management Sciences, University of Paris Dauphine
Chavi (Chi Yun) CHEN
CHEN Chavi (Chi Yun)
Business Administration, University of Manchester
Ruben CHUMPITAZ
CHUMPITAZ Ruben
Ph.D. in Marketing, Université catholique de Louvain
Bart CLAUS
CLAUS Bart
Ph.D. in Business Economics, KU Leuven
Kristof COUSSEMENT
COUSSEMENT Kristof
Ph.D. in Applied Economics, Ghent University
D
Gwarlann DE KERVILER
DE KERVILER Gwarlann
Ph.D. in Marketing, University of Paris Dauphine
Ann-Sophie DE PAUW
DE PAUW Ann-Sophie
Ph.D.in Applied Economics, Ghent University
Catherine DEMANGEOT
DEMANGEOT Catherine
HDR, Management Sciences, Marketing, University of Paris I Panthéon-Sorbonne
Nathalie DEMOULIN
DEMOULIN Nathalie
Ph.D. in Management sciences, Louvain School of Management - UCLouvain-Mons
G
Elodie GENTINA
GENTINA Elodie
PhD Marketing, University of Lille 2
H
Nico HEUVINCK
HEUVINCK Nico
Ph.D. in Marketing, Applied Economic Sciences, Ghent University
Monali HOTA
HOTA Monali
Ph.D. in Marketing, University of Western Sydney
J
Catherine JANSSEN
JANSSEN Catherine
Ph.D. in Management Sciences, Louvain School of Management
K
SUN YOUNG KIM
KIM SUN YOUNG
Ph.D. in Management and Organizations, Northwestern University
Regina KIM
KIM Regina
Ph.D., Organizational Psychology, Columbia University
Goedele KREKELS
KREKELS Goedele
Ph.D. in Applied Economic Sciences, Ghent University
L
Thomas Jean LECLERCQ
LECLERCQ Thomas Jean
Ph.D., Management Sciences, Marketing, Louvain School of Management - UCLouvain-Mons
FRIEDER LEMPP
LEMPP FRIEDER
Ph.D., Logic, Victoria University of Wellington
M
Matthijs MEIRE
MEIRE Matthijs
Ph.D., Applied Economics, Ghent University
Valon MURTEZAJ
MURTEZAJ Valon
Doctorate of Diplomacy, SMC University
MEKHAIL MUSTAK
MUSTAK MEKHAIL
Ph.D., Business Administration, Economics, Turku School of Economics
P
Bert PAESBRUGGHE
PAESBRUGGHE Bert
Ph.D. Business Economics, Ghent University & Vlerick Business School
Felipe PANTOJA
PANTOJA Felipe
Ph.D. in Business Administration, Marketing, Neoma Business School
Véronique PAUWELS
PAUWELS Véronique
Ph.D. in Management, University of Lille 2
R
Jimena RAMIREZ MARIN
RAMIREZ MARIN Jimena
Ph.D. in Work and Organizational Psychology, University of Seville
Patricia ROSSI
ROSSI Patricia
Ph.D. in Marketing, Neoma Business School
S
Hang SHEN
SHEN Hang
Ph.D. in Management, University of California
Martin STORME
STORME Martin
Ph.D., Psychology, University of Paris Descartes V
T
Tina TESSITORE
TESSITORE Tina
Ph.D. in Applied Economic Sciences, Ghent University
Y
Jingjing YAO
YAO Jingjing
Ph.D., Business Administration, Organizational Behaviour, Peking University
Z
Katharina ZEUGNER-ROTH
ZEUGNER-ROTH Katharina
Ph.D. in Management, University of Vienna
IÉSEG