IÉSEG adapts its summer programs to meet the challenges of the current context
In the context of the current COVID-19 pandemic, IÉSEG has adapted its summer program options for 2021. Students will be able to join classes either on-campus (Paris La Défense), or online, in order to experience the program in a way that best suits them, all the while interacting with professors and classmates. This format will also allow students to experience cultural activities, glimpsing Parisian and French culture, in person or online.
Students may choose from IÉSEG’s four summer programs: the Entrepreneurship and Innovation Summer Program, the Digital Marketing Summer Program, the Fashion Business Summer Program, and the International Summer Academy.
The Entrepreneurship and Innovation Summer Program (July 5th-16th, 6 ECTS), provides students with access to classes, case discussions, and information about contemporary issues in entrepreneurship and innovation including new venture development, innovation ecosystems, business modelling, and global innovation management.
The Digital Marketing Summer Program (July 5th-16th, 6 ECTS), provides students with knowledge of the basic skills required for digital marketing through social media and brand management. They will study all the key areas associated with digital marketing, including marketing, communication and strategy, positioning, as well as the current strategies behind managing a brand in today’s digital world.
IÉSEG’s Fashion Business Summer Program (July 5th-16th, 6 ECTS) combines theoretical study with hands-on experience from brands in the apparel industry. The course enables students to learn basic knowledge in all of the key areas associated with the fashion industry including brand development and positioning, marketing, distribution, advertising, and consumer behavior.
The School’s well-established International Summer Academy – a four-week program taking place from July 5th to the 30th – is a unique opportunity for students and recent graduates to build critical business skills and study international Business and Management. Program participants have the possibility to transfer 8 or 9 ECTS to their home university by combining courses in different areas such as economics, marketing, management, entrepreneurship, law, etc.